Ce Icon Knowledge Center

REPUTATION

Undertake Commitment and Fulfill It in Order to Build Reputation

Today, the best companies are those that have a good reputation, those who are widely and better recognised as a result of high evaluation by...


REPUTATION

The State of Corporate Reputation and Progress in the Research on Reputation

What is meant by having a good or bad reputation? In what way can reputation create or destroy value for a company? How does it help to find a...


PUBLIC AFFAIRS

The New Ethics of Corporate Communication: Honesty, Transparency and Cooperation are Key

Loss of trust in institutions and business as well as their leaders is a fact of the new reality. That’s why, in an attempt to meet the challe...


COMMUNICATION

Internationalization, digitalization and crisis management – the new challenges of corporate communication

As the old saying goes, if you don’t communicate, you don’t exist. Today, inorder to bring this idea up-to-date, we may say that we don’t exis...


BRAND

Internal Experience: Building Brands from the Employees

Apart from pride and the feeling of membership, the factor that best describes internal experience with brand today, and determines employees’...


PUBLIC AFFAIRS

Corporate Social Responsibility: It Works, and It Is Highly Profitable

Is CSR just a beautiful social dream in the world of business ruled by numbers? Or is it a way to whitewash one’s image used by some business...


COMMUNICATION

Strategic Communication and Its Contribution to Reputation

The book’s author Paul A. Argenti, Professor of Corporate Communication at Tuck School of Business (Dartmouth), and a me...