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COMMUNICATION The Path to the Future of Corporate Communication Lies Through Engagement and Long-Term Relations

Trust in governments, institutions and companies is falling at a worrying speed, while trust in peers, such as family members, friends and col...

COMMUNICATION Online Comments Report 2014

Digital economy, characterized by wide access to large volumes of information, immediacy of its circulation as well as ubiquity of online comm...

COMMUNICATION Executie Summary. Online Comments Report 2014

The executive summary summarizes the results of the 3rd issue and the previous year, and is a rigorous analysis of comments made voluntarily o...

BRAND The boom of co-creation: brand management that listens to stakeholders and involves them in its processes

Brand Management is becoming an increasingly multi-actor discipline that encourages customers to cooperate with companies on the individual an...

REPUTATION Trust, Key to Achieve Legitimacy and Credibility

Traditional institutions are undergoing a crisis of leadership as a result of reputational rows. Only one out of five people polled internatio...

COMMUNICATION A new way of doing advertisement: Branded Content Corporate Excellence - Centre for Reputation Leadership

Are entertainment formats prevailing to traditional advertisement? What is the best way to connect relevant content with messages? TV produce...

COMMUNICATION Storytelling or The Art to Tell Brand Stories

We live in a new attention economy, where time, as never before, is gold and information saturation has become highly intense. Communications...