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BRAND

Brands with a Conscience: Stakeholders Demand Ethical, Humane Brands

Document prepared by Corporate Excellence – Centre for Reputation Leadership, and among other sources, contains references to the book


REPUTATION

Executive Summary. Online Comments Report - BEO 2016

5th issue of the Online Comments Report, developed by Corporate Excellence and LLORENTE & CUENCA. The Report an...


REPUTATION

Online Comments Report - BEO 2016

5th issue of the Online Comments Report, developed by Corporate Excellence and LLORENTE & CUENCA. The Report an...


BRAND

Brand Together. Co-creation creates stronger bonds between brands and stakeholders by talking and collaborating with them

Nowadays, brands are managed and defined by people much more than by organizations themselves: employees shape how brands are seen and clients...


REPUTATION

Lean Auditing. Focusing on value creation for stakeholders

This document was developed by Corporate Excellence – Centre for Reputation Leadership and among other sources contains references to the book...


METRICS

Simultaneous Accounting: Intangible Value Assessment and Control in Integral Management

Financial accounting covers anything that has a monetary value. However, there are some assets, which do no have an established countable valu...


COMMUNICATION

Corporate communication today, in a much more complex, changing and global context

The business context today is very different from what it was like just a few years ago: challenges are more and more global and integrated, a...