Ce Icon Knowledge Center

BRAND

External Experience: Building Brand Day by Day with Customers

Fun, passion, sophistication, design, dream, humour, surprise, freshness, simplicity, curiosity and learning – these are some of the aspects o...


BRAND

Digital Experience: Building Brand from the Real World To Virtual Reality

Brands draw not only on meanings and values, but also on the five senses and associated physical sensations: hearing, touch, sight, smell and...


COMMUNICATION

Study. Online Comments Report 2015

The 4th issue of the Online Comments Report, developed by Corporate Excellence – Centre for Reputation Leadership and LLORENTE & CUENCA, r...


COMMUNICATION

Executive Summary. Online Comments Report 2015

Executive summary of the 4th issue of the Online Comments Report. This report, developed by Corporate Excellence – Centre for Reputation Leade...


BRAND

Making sense of business through a holistic view and a personal action of brands

Best organizations are able to adapt to change; they successfully overcome problems and face challenges. The current crisis has shown that tho...


REPUTATION

Undertake Commitment and Fulfill It in Order to Build Reputation

Today, the best companies are those that have a good reputation, those who are widely and better recognised as a result of high evaluation by...


REPUTATION

The State of Corporate Reputation and Progress in the Research on Reputation

What is meant by having a good or bad reputation? In what way can reputation create or destroy value for a company? How does it help to find a...