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METRICS

Simultaneous Accounting: Intangible Value Assessment and Control in Integral Management

Financial accounting covers anything that has a monetary value. However, there are some assets, which do no have an established countable valu...


COMMUNICATION

Corporate communication today, in a much more complex, changing and global context

The business context today is very different from what it was like just a few years ago: challenges are more and more global and integrated, a...


BRAND

Reasons and Emotions that Guide Stakeholder’s Decisions and Have an Impact on Corporate Reputation

This document was developed by Corporate Excellence – Centre for Reputation Leadership and among other sources contains references to the book...


BRAND

Ethical Coherence in Human Resources Management

Document prepared by Corporate Excellence – Centre for Reputation Leadership  summing up Silvia Agulló's thesis Ethical coherence i...


BRAND

Why are Brands Able to Transform Organisations and People’s Way of Life?

The phenomenon of brands has transformed the economy and people’s way of life all around the world. Brands constitute part of both the economi...


BRAND

How Brand Ideal Helps to Achieve High Growth Rate and Financial Success

Apple, Mercedes, Disney, Heineken or Procter&Gamble – what makes these companies so memorable and at the same time profitable? Is it their...


COMMUNICATION

Reputation adds value to communication and proves its direct contribution to business outcomes

The role of the CCO is shifting and getting more strategic responsibility in corporate communication of intangible assets, such as reputation....