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BRAND Internal Experience: Building Brands from the Employees

Apart from pride and the feeling of membership, the factor that best describes internal experience with brand today, and determines employees’...

PUBLIC AFFAIRS Corporate Social Responsibility: It Works, and It Is Highly Profitable

Is CSR just a beautiful social dream in the world of business ruled by numbers? Or is it a way to whitewash one’s image used by some business...

COMMUNICATION Strategic Communication and Its Contribution to Reputation

The book’s author Paul A. Argenti, Professor of Corporate Communication at Tuck School of Business (Dartmouth), and a me...

PUBLIC AFFAIRS Executive Summary Global Issues 2014

«Those organizations that care about the problems of the societies that host them enjoy the best reputations» The general consensus is that p...

METRICS The Problem of Measurements in the Economy of Intangibles: Specific Measurement Tools but Holistic Vision

The fact that intangible assets account for more than 80% of the value of major companies is irrefutable. It is also irrefutable that these as...

PUBLIC AFFAIRS Building Conscious Capitalism by Inspiring People and Stakeholders

Profits for a company are like red blood cells for people, but are profits the only thing that matters? Life needs other motivation reasons th...

METRICS Strong Brands, Profitable Brands: How Greater Alignment with Ideals Leads to Best Result

Estimation of a brand’s value and its contribution to business has always been considered the main challenge in measuring intangible assets. B...