Ce Icon Knowledge Center

COMMUNICATION

Reputation adds value to communication and proves its direct contribution to business outcomes

The role of the CCO is shifting and getting more strategic responsibility in corporate communication of intangible assets, such as reputation....


REPUTATION

Presence of the CEO Is Becoming More and More Important for Corporate Reputation

The current age of hyper transparency requires more public presence of corporate managers. In today’s business world, some of the most valued...


REPUTATION

Managing Reputation Risks: Pirelli

Coherence and transparency are key elements to gain and generate trust. The best companies are those who succeed in delivering both aspects. B...


BRAND

External Experience: Building Brand Day by Day with Customers

Fun, passion, sophistication, design, dream, humour, surprise, freshness, simplicity, curiosity and learning – these are some of the aspects o...


BRAND

Digital Experience: Building Brand from the Real World To Virtual Reality

Brands draw not only on meanings and values, but also on the five senses and associated physical sensations: hearing, touch, sight, smell and...


COMMUNICATION

Study. Online Comments Report 2015

The 4th issue of the Online Comments Report, developed by Corporate Excellence – Centre for Reputation Leadership and LLORENTE & CUENCA, r...


COMMUNICATION

Executive Summary. Online Comments Report 2015

Executive summary of the 4th issue of the Online Comments Report. This report, developed by Corporate Excellence – Centre for Reputation Leade...