Home > Brand
Brand
Leading academics and experts discuss innovations in brand management
More than 15 members of largest Spanish companies held an in-depth discussion on success and failure factors in the area of brand innovations
BRAND Scholars and Professionals analyse the importance of Corporate Brands
Corporate Excellence and ESADE Brand Institute hold a meeting to analyse the evolution of product/service brands towards the corporate brand
BRAND Strategic Alliance with ESADE Brand Institute for research on brand
In the global markets of the 21st century, it is key is to secure one’s place among brands with a good reputation
La marca como enlace entre las compañías y sus grupos de interés
Las marcas son el principal vehículo de traslación de las organizaciones a sus públicos de interés
