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PUBLIC AFFAIRS Management of Public Affairs. Priorities and Suggestions for Actions
Drawing on the idea that cooperation between the public and private sectors is key for meeting the great global challenges, Cor...
PUBLIC AFFAIRS Report Public Affairs: Conceptual Framework and Management Model. Ranking Global Issues 2012.
On May 24, 2012 Corporate Excellence - Centre for Reputation Leadership, the Centre for Public...
TRAINING Programa Global CCO (Chief Communication Officer)
Corporate Excellence - Centre for Reputation Leadership junto a Esade Business School lanza un...
Knowledge Center
BRAND The Role of the Brand in Differentiating Companies Corporate Excellence
Branding evolved from the focus on the visual design, logos, symbols, colours and fonts to a broader concept, where strategy plays a fundament...
REPUTATION Analysis of Online Comments Llorente & Cuenca and Corporate Excellence
The Analysis of Online Comments (BEO) is a tool developed to analyse corporate positioning on the Internet and its impact on corporate re...
BRAND Correos: How to Build the Online Positioning Corporate Excellence
How can you develop and strengthen, in a short space of time, the digital positioning of an historic Spanish company such as Correos? How can...
BRAND Management Strategies for the Corporate Brand Corporate Excellence
The importance of corporate brands in the management of large companies is increasing, turning corporate brands into the drivers of diff...
BRAND How to restore Spain’s reputation Corporate Excellence
Can Spain benefit from the strong position of successful Spanish companies abroad by reinforcing and launching its own brand during the crisis...
BRAND Values and value Corporate Excellence
What is the objective of brand valuation? Is it possible to accurately express the value of relations between a brand and the economic impact...
METRICS Multistakeholder Methodology Corporate Excellence
The concept of corporate image has had critical influence in the evolution of methodologies for measuring reputation. More than 40% of dimensi...
