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BRAND Workshop: From Product/Service Brand to Corporate Brand
- Place:
- ESADE Executive Education. Edificio 3, Plata -1, Aula 1007. Av. Esplugues 92-96, 08034 Barcelona.
- Date:
- 29 de February de 2012
- Start time:
- 11:00 am h
- End time:
- 1:30 pm h
Calendar
After the successful event in Madrid on December 13, 2011, we are meeting again in Barcelona to broaden the discussion and continue the in-depth study of corporate brand management.
During the workshop we will analyse the cases of Johnny Walker and La Caixa, with the focus on the strategies of transfer from product brands to corporate brands.
Speakers:
- Josep Mª Oroval, Professor of Marketing Management, ESADE Brand Institute
- Ángel Alloza, CEO, Corporate Excellence
- Juan Antonio Seijo Font, Professor of Marketing Management, Technical Director of the ESADE Brand Institute
