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MAR 08

BRAND Workshop: Profitability on Brand Innovations

Place:
Madrid ESADE. Calle Mateo Inurria, 25-27
Date:
08 de March de 2012
Start time:
11:00 am h
End time:
2:00 pm h

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Innovation is becoming key for improving competitiveness of brands, maintaining their organic growth and helping them to overcome the crisis. There are many different kinds of innovations, and their impact on brands may vary signi cantly.

Prominent experts will share their first-hand experience on innovation processes in the area of brand management. 

Speakers:

  • Josep M. Oroval, Lecturer of the Marketing Department and Director of the ESADE Brand Institute
  • Oriol Iglesias, Lecturer of the Marketing Department ESADE and Academic Director of the ESADE Brand Institute
  • Xavier Lesauvage, Lecturer of the Marketing Department ESADE and Deputy Director for Innovation and Entrepreneurship ESADECREAPOLIS

Limited access to Corporate Excellence´s members and companies with invitation. 


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