Expert Groups Are Formed by Corporate Excellence
Corporate Excellence has so far launched 21 programmes, 13 strategic alliances and 6 expert groups aiming to generate and cultivate knowledge in the area of managing intangible assets.
23/11/2011 Expert groups have been formed to deepen research supported by Corporate Excellence and promote participation and knowledge sharing. A working group has been set up for each activity line: reputation, brand, communication, public affairs, metrics and training. The work of these expert groups is organised according to the sections of the Programme of Activities: Reputation: Reputational Risk, Reputation Online,...
REPUTATION Corporate Excellence and Llorente & Cuenca Present The Analysis of Online Comments
The Analysis of Online Comments (El Balance de Expresiones Online, BEO) is published every six months in order to track the awareness and recognition gained by corporate brands in the digital environment.
COMMUNICATION Corporate Excellence and LID present Alinear para ganar
How to build up an excellent reputation by aligning stakeholders with corporate strategy
Asociar contenidos a las marcas, clave para innovar en comunicación
Contenidos simples, creíbles, concretos, emocionales, sorprendentes y que cuenten historias
COMMUNICATION Social Networks are a Good Source of Information about Brands, Say 54% of Consumers
20 experts took part in an in-depth discussion about the impact of Internet on relations with stakeholders
