Observatories

Corporate Excellence - Centre for Reputation Leadership believes that organizations need to scan the social context to anticipate the future, take better decisions and identify risks and opportunities. We call this capacity contextual or reputational intelligence. Our awareness of the importance to know what’s happening around us made us launch the service of current trends’ observatiories.

Reputation&Trends - Stories of Tomorrow

An overview created jointly with C4E to identify the trends in intangibles’ management. If we don’t know what the future holds, it is difficult to take correct decisions in the present. That’s why, together with the C4E team, we monitor all information published by relevant institutions and present it in this overview. Want to know more?

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Observatory OF SOCIAL TRENDS

An observatory created by Corporate Excellence – Centre for Reputation Leadership together with GlobeScan, whose objective is to inspire social intelligence in companies by means of monitoring emerging trends in social, cultural and consumer sector contexts. The observatory includes semi-annual reports and conferences that identify possible challenges and opportunities and help to innovate, differentiate oneself and gain a competitive advantage.

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Global Trend Observatory

Observatory created alongside Ipsos to identify the main global issues and news. We are convinced that knowing the key international trends will help to manage a proper and sustainable strategy. Therefore, and hand in hand with the Ipsos team, we analyze and share the most important matters for day-to-day management of intangibles.

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RESEARCH CENTRES AND CHAIRS

In Corporate Excellence - Centre for Reputation Leadership we create knowledge and new thinking and management models based on our cooperation with University departments and Research Centres. Below are some of the projects that we take part in:

CHAIRS OF METRICS AND MANAGEMENT OF INTANGIBLES

The objective of this Department is to foster debate, analysis, business opportunities, new challenges and prospects for different businesses and economy sectors, enabling them to create wealth, jobs and social welfare. This is achieved through research and promotion of models for managing intangible assets in digital environments, and their application to reputation, brand, social corporate responsibility and communication.

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CHAIR OF MANAGEMENT BY MISSIONS AND CORPORATE GOVERNANCE

This department’s objective is to generate content and activities to nurture a business model based on corporate mission and encompassing persons, their motivations, values and awareness of their actions’ impact.

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IBERDROLA CHAIR OF ECONOMIC AND BUSINESS ETHICS

This Department’s objective is to act as a forum for thinking, debate and research for all matters related to business ethics, corporate social responsibility and business citizenship. It is a meeting point for academics, businessmen, directors and other professionals interested in promoting ethical leadership in the context of global economy.

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Corporate Excellence - Centre for Reputation Leadership

C/Carranza 25, 2.º

28004 Madrid, España

+34 914 45 18 18

info@corporateexcellence.org

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