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closeOur ecosystem
The essence of our collective identity resides in our ECOSYSTEM OF ALLIANCES AND COLLABORATION in which academics, consultants, and professionals participate. The creation of this solid network of alliances and collaboration nodes throughout all these years has allowed us to advance in the field of intangibles and consolidate concepts, create and implement management models and tools, and establish indicators and standards in measurement and reporting.


The essence of our cooperation identity is projected in our ECOSYSTEM OF ALLIANCES which brings together academics, consultants and professionals. Creation of this solid alliance network and “cooperation nodes” enabled us during all these years to make progress in the area of intangibles, to solidify concepts, to create and implement management models and indicators.
Luis Abril
Intangibles expert
Juan José Almagro
Exdirector general
MAPFRE
Alberto Andreu
Associate professor
University of Navarra
Paul Argenti
Corporate Communication Professor
Tuck School of Business
Marijke Baumann
Director
Corporate Communication Centre & Executive MSC in Corporate Communication
Juan Benavides
Lecturer
Complutense University of Madrid
Roger Bolton
President
Arthur W. Page Society
Andrea Bonime-Blanc
CEO y founder
GEC Risk Advisory
Jorge Cachinero
Global Advocacy & Government Relations
IRU
Enrique Carreras
Professor CEU
San Pablo
Craig Carroll
PhD Professor Visiting Scholar &
Adjunt Professor
Rice University
Ana Casado
Professor
University of Málaga
María Fernanda Castillo
Senior Brand Consultant
& Openminders Founder
Macarena Estevez
CEO y founding memeber
Conento
Charles Fombrun
CEO
Reputation Institute
Justin Green
President
Global Alliance
Anne Gregory
Professor
University of Huddersfield
Oriol Iglesias
Professor
ESADE
Nicholas Ind
Professor EUR, Stockholm University & Copenhagen Business School
Mariano Maqueda
Founding member
Punto de Fuga
Juan Manuel Mora
Communication vice-rector
Universidad de Navarra
Juan Díez Nicolás
President and founder
ASEPs
Xavier Oliver
Professor
IESE
José Ignacio Peláez
Professor University of Málaga
Metrics and Intangibles course Director
Italo Pizzolante
Founding member
Pizzolante
Fernando Prado
Brand and corporate reputation
management expert
Josep Santacreu
CEO
DKV España
Majken Schultz
Communication professor
Copenhagen Business School
Terry Tyrrell
Co-founder
The Brand Union
Cees Van Riel
Reputation Director Forum Netherlands
Professor RSM Erasmus University Rotterdam