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  • Purpose, Alignment & Corporate Brand (3)
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      Entrevistas 2014
      Nigel Hollis (Millward Brown) talks about some of the main ideas of his book «Brand Premium»
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      Entrevistas November 2014

      Propósito, Alineamiento & Marca Corporativa

      Nigel Hollis (Millward Brown) talks about some of the main ideas of his book «Brand Premium»

      Nigel Hollis, Chief Global Analyst at Millward Brown, presents some of the main ideas coll ...

      • 148
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      Entrevistas 2014
      Nigel Hollis (Millward Brown) talks about Brand Management
      • 98
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      Entrevistas November 2014

      Propósito, Alineamiento & Marca Corporativa

      Nigel Hollis (Millward Brown) talks about Brand Management

      Interview with Nigel Hollis, VP & Chief Global Analyst de Millward Brown and Corporate Exc ...

      • 98
      • 0

      Brands that make people’s lives more meaningful achieve greater differentiation and better results

      Propósito, Alineamiento & Marca Corporativa January 2014
      Resúmenes de libro

      Brands that make people’s lives more meaningful achieve greater differentiation and better results

      • 112
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      January 2014

      Resúmenes de libro January 2014

      Propósito, Alineamiento & Marca Corporativa

      Brands that make people’s lives more meaningful achieve greater differentiation and better results

      Why do consumers pay more for some products than others? Why talented professionals prefer ...

      • 112
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