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Knowledge areas add
  • Purpose, Alignment & Corporate Brand (2)
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  • Book Summaries (2)
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      Brands that make people’s lives more meaningful achieve greater differentiation and better results

      Purpose, Alignment & Corporate Brand January 2014
      Book summaries

      Brands that make people’s lives more meaningful achieve greater differentiation and better results

      • 103
      • 0
      January 2014

      Book summaries January 2014

      Purpose, Alignment & Corporate Brand

      Brands that make people’s lives more meaningful achieve greater differentiation and better results

      Why do consumers pay more for some products than others? Why talented professionals prefer ...

      • 103
      • 0

      Co-creation builds stronger bonds between brands and stakeholders by talking and collaborating with them

      Purpose, Alignment & Corporate Brand January 2014
      Book summaries

      Co-creation builds stronger bonds between brands and stakeholders by talking and collaborating with them

      • 68
      • 1
      January 2014

      Book summaries January 2014

      Purpose, Alignment & Corporate Brand

      Co-creation builds stronger bonds between brands and stakeholders by talking and collaborating with them

      Nowadays, brands are managed and defined by people much more than by organizations themsel ...

      • 68
      • 1

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