Excelencia empresarial sobre reputación, riesgos reputacionales y gestión de intangibles

Resúmenes de libro January 2014

Brands that make people’s lives more meaningful achieve greater differentiation and better results

Why do consumers pay more for some products than others? Why talented professionals prefer ...

Resúmenes de libro January 2014

Co-creation builds stronger bonds between brands and stakeholders by talking and collaborating with them

Nowadays, brands are managed and defined by people much more than by organizations themsel ...