Thought leadership - Liderando la reputación corporativa de las empresas - Corporate
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Articles November 2021

Communication

2021 The Global PR & Communication Model (Italian)

Ci troviamo in un nuovo ciclo economico e sociale, che potremmo chiamare l’"eco ...

Articles October 2020

Purpose & Culture

The Corporate Purpose Roadmap®: purpose and its strategic significance (Presentation Letter)

The Corporate Purpose Roadmap® - Building authentic purpose-driven organizationsPresen ...

Enrique Carreras, Ángel Alloza & Ana Carreras Corporate Reputation: The Economy of Intangibles and Reputation Recommended 2015

Articles November 2015

Reputation & Reputational Risks

Corporate Reputation: The Economy of Intangibles and Reputation

We are entering a new economic cycle that can be labelled “the economy of intangible ...

International Journal of Market Research Predecting elections. A "Wisdom of crowds" approach
Recommended 2013

Articles February 2013

Public Affairs

Predecting elections. A "Wisdom of crowds" approach

Opinion polls are the currency of politics. They are used by media organisations to evalua ...

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