Estudios & Informes April 2018

Approaching The Future 2018

Approaching The Future is an annual report on reputation and intangible assets, it identif ...

Entrevistas February 2018

Craig Carroll talks about corporate reputation

Interview with Craig Carroll where he explains the main insights of Corporate Reputat ...

Entrevistas February 2018

Cees van Riel presents the main points of the study Why people love art museums?

In this interview, Cees van Riel, professor of the Rotterdam School of Management, Er ...

Entrevistas November 2015

Craig Carroll (New York University Professor) explain to us the main ideas of his class at The Global CCO

Craig Carrol, Corporate Excellence Advisory Board Member and New York University Professor ...

Entrevistas October 2014

Interview with Elena Koumentakis, Head of Reputation at Pirelli

Elena Koumentakis, Head of Reputation at Pirelli, explains us the Pirelli reputational ris ...

Entrevistas October 2014

Interview with Michele Tesoro Tess, Reputation Institute

Interview with Michele Tesoro, Reputation Institute, at the Workshop on Reputational ...

Entrevistas December 2012

15 experts talk about Corporate Excellence

Fifteen international gurus in brand management, communication and corporate reputation, w ...

Entrevistas September 2012

Wolfang Boffo (Munich Re) explain to us what is the meaning of a reputational risk

Wolfang Boffo, Head of Client Management Munich Re, explain to us what is the meaning of a ...

Entrevistas September 2012

Nicolas Trad (Reputation Institute) talks us about reputation management

Nicolas Trad, Executive Partner at Reputation Institute, explain to us about the main chal ...

Entrevistas September 2012

Benedikt Schermutzki (Munich Re) talks about innovativing reputational risk solutions

Benedikt Schermutzki, Head of New Risk Solutions Munich Re, talks about the significant de ...

Insights estratégicos July 2012

Global Trust in Institutions and Businesses Down, but Trust in Peers and Experts Up

What is the objective of brand valuation? Is it possible to accurately express the va ...

Insights estratégicos January 2012

Corporate reputation, an increasingly important factor in making a purchasing decision

Two out of three consumers decide to avoid a commercial brand if they don’t trust th ...

Insights estratégicos October 2011

Four business strategies for protecting corporate reputation

Stakeholders increasingly expect companies to deliver greater transparency.Those organizat ...

Insights estratégicos May 2011

Corporate reputation in the company agenda

Despite the debate that still exists in the conceptual sphere and the difficulty to quanti ...