Studies & Reports May 2020

Approaching the Future 2020

Approaching the Future celebrates 5 years of extended study of the context and monitoring ...

Studies & Reports May 2020

Approaching the Future 2020 Executive Summary

This document synthesizes the key ideas of the report Approaching The Future 2020 on trend ...

Top 10 May 2020

Top 15. Approaching the Future 2020

This document summarizes in a visual way the 15 main learnings from Approaching The Future ...

Studies & Reports April 2019

Approaching The Future 2019

Approaching the Future: Trends in Reputation and Management of Intangibles identifies the ...

Studies & Reports April 2018

Approaching The Future 2018

Approaching The Future is an annual report on reputation and intangible assets, it identif ...

Interview February 2018

Craig Carroll talks about corporate reputation

Interview with Craig Carroll where he explains the main insights of Corporate Reputation m ...

Interview February 2018

Cees van Riel presents the main points of the study Why people love art museums?

In this interview, Cees van Riel, professor of the Rotterdam School of Management, Erasmus ...

Articles November 2015

Corporate Reputation: The Economy of Intangibles and Reputation

We are entering a new economic cycle that can be labelled “the economy of intangible ...

Interview November 2015

Craig Carroll (New York University Professor) explain to us the main ideas of his class at The Global CCO

Craig Carrol, Corporate Excellence Advisory Board Member and New York University Professor ...

Interview October 2014

Interview with Elena Koumentakis, Head of Reputation at Pirelli

Elena Koumentakis, Head of Reputation at Pirelli, explains us the Pirelli reputational ris ...

Interview October 2014

Interview with Michele Tesoro Tess, Reputation Institute

Interview with Michele Tesoro, Reputation Institute, at the Workshop on Reputational Risk: ...

Interview December 2012

15 experts talk about Corporate Excellence

Fifteen international gurus in brand management, communication and corporate reputation, w ...

Interview September 2012

Wolfang Boffo (Munich Re) explain to us what is the meaning of a reputational risk

Wolfang Boffo, Head of Client Management Munich Re, explain to us what is the meaning of a ...

Interview September 2012

Nicolas Trad (Reputation Institute) talks us about reputation management

Nicolas Trad, Executive Partner at Reputation Institute, explain to us about the main chal ...

Interview September 2012

Benedikt Schermutzki (Munich Re) talks about innovativing reputational risk solutions

Benedikt Schermutzki, Head of New Risk Solutions Munich Re, talks about the significant de ...

Strategic Insights July 2012

Global Trust in Institutions and Businesses Down, but Trust in Peers and Experts Up

What is the objective of brand valuation? Is it possible to accurately express the value o ...

Strategic Insights January 2012

Corporate reputation, an increasingly important factor in making a purchasing decision

Two out of three consumers decide to avoid a commercial brand if they don’t trust th ...