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Vídeos November 2021
Propósito, Cultura & Marca Corporativa
Corporate Brand: business vision and future challenges
Dialogue table on Corporate Brand held within the framework of the 2021 Annual Conference ...
Vídeos November 2021
Propósito, Cultura & Marca Corporativa
Corporate Purpose: business vision and future challenges
Dialogue table on Corporate Purpose held within the framework of the 2021 Annual Conferenc ...
Artículos November 2021
Propósito, Cultura & Marca Corporativa
2021 The Global PR & Communication Model
Ci troviamo in un nuovo ciclo economico e sociale, che potremmo chiamare l’"eco ...
Estudios & Informes March 2016
Propósito, Cultura & Marca Corporativa
Retail Banking 2020. Evolution or Revolution?
To produce this paper, the authors integrated insights from PwC teams worldwide. They surv ...
Entrevistas February 2016
Propósito, Cultura & Marca Corporativa
Nicholas Ind (Kristiania University College in Oslo) explains to us the creation of strong brands
Interview with Nicholas Ind, lecturer, writer and consultant. He is author of twelve books ...
Entrevistas November 2014
Propósito, Cultura & Marca Corporativa
Nigel Hollis (Millward Brown) talks about some of the main ideas of his book «Brand Premium»
Nigel Hollis, Chief Global Analyst at Millward Brown, presents some of the main ideas coll ...
Entrevistas November 2014
Propósito, Cultura & Marca Corporativa
Nigel Hollis (Millward Brown) talks about Brand Management
Interview with Nigel Hollis, VP & Chief Global Analyst de Millward Brown and Corporate Exc ...
Resúmenes de libro January 2014
Propósito, Cultura & Marca Corporativa
Brands that make people’s lives more meaningful achieve greater differentiation and better results
Why do consumers pay more for some products than others? Why talented professionals prefer ...
Resúmenes de libro January 2014
Propósito, Cultura & Marca Corporativa
Nowadays, brands are managed and defined by people much more than by organizations themsel ...
Entrevistas September 2013
Propósito, Cultura & Marca Corporativa
Terry Tyrrell (Brand Union) explain to us the key points of a Corporative Brand
Terry Tyrrell, Co-Founder The Brand Union, explain to us the key points of a Corporative B ...
Entrevistas October 2012
Propósito, Cultura & Marca Corporativa
Interview with Cees Van Riel, Corporate Communications Professor at RSM/Erasmus University
Interview with Cees Van Riel, Corporate Communications Professor at RSM/Erasmus University ...
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