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McKinsey&Company The four pillars of distinctive customer journeys
Recommended 2016

Study / Report September 2016

Purpose, Alignment & Brand

The four pillars of distinctive customer journeys

Customer experience have been gaining importance for executives throught the last years. A ...

Interview November 2014

Purpose, Alignment & Brand

Nigel Hollis (Millward Brown) talks about Brand Management

Interview with Nigel Hollis, VP & Chief Global Analyst de Millward Brown and Corporat ...

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