Study / Report September 2016
Purpose, Alignment & Brand
The four pillars of distinctive customer journeys
Customer experience have been gaining importance for executives throught the last years. A ...
Interview February 2016
Purpose, Alignment & Brand
Nicholas Ind (Kristiania University College in Oslo) explains to us the creation of strong brands
Interview with Nicholas Ind, lecturer, writer and consultant. He is author of twelve books ...
Interview November 2014
Purpose, Alignment & Brand
Nigel Hollis (Millward Brown) talks about some of the main ideas of his book «Brand Premium»
Nigel Hollis, Chief Global Analyst at Millward Brown, presents some of the main ideas coll ...
Interview November 2014
Purpose, Alignment & Brand
Nigel Hollis (Millward Brown) talks about Brand Management
Interview with Nigel Hollis, VP & Chief Global Analyst de Millward Brown and Corporat ...
Book / Summary January 2014
Purpose, Alignment & Brand
Brands that make people’s lives more meaningful achieve greater differentiation and better results
Why do consumers pay more for some products than others? Why talented professionals prefer ...
Book / Summary January 2014
Purpose, Alignment & Brand
Nowadays, brands are managed and defined by people much more than by organizations themsel ...
Interview September 2013
Purpose, Alignment & Brand
Terry Tyrrell (Brand Union) explain to us the key points of a Corporative Brand
Terry Tyrrell, Co-Founder The Brand Union, explain to us the key points of a Corporative B ...
Interview October 2012
Purpose, Alignment & Brand
Interview with Cees Van Riel, Corporate Communications Professor at RSM/Erasmus University
Interview with Cees Van Riel, Corporate Communications Professor at RSM/Erasmus University ...
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