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Videos November 2021
Brand
Corporate Brand: business vision and future challenges
Dialogue table on Corporate Brand held within the framework of the 2021 Annual Conference ...
Studies & Reports March 2016
Brand
Retail Banking 2020. Evolution or Revolution?
To produce this paper, the authors integrated insights from PwC teams worldwide. They surv ...
Interview February 2016
Brand
Nicholas Ind (Kristiania University College in Oslo) explains to us the creation of strong brands
Interview with Nicholas Ind, lecturer, writer and consultant. He is author of twelve books ...
Interview November 2014
Brand
Nigel Hollis (Millward Brown) talks about some of the main ideas of his book «Brand Premium»
Nigel Hollis, Chief Global Analyst at Millward Brown, presents some of the main ideas coll ...
Interview November 2014
Brand
Nigel Hollis (Millward Brown) talks about Brand Management
Interview with Nigel Hollis, VP & Chief Global Analyst de Millward Brown and Corporate Exc ...
Resúmenes de libro January 2014
Marca
Nowadays, brands are managed and defined by people much more than by organizations themsel ...
Book summaries January 2014
Brand
Brands that make people’s lives more meaningful achieve greater differentiation and better results
Why do consumers pay more for some products than others? Why talented professionals prefer ...
Entrevistas September 2013
Marca
Terry Tyrrell (Brand Union) explain to us the key points of a Corporative Brand
Terry Tyrrell, Co-Founder The Brand Union, explain to us the key points of a Corporative B ...
Interview October 2012
Brand
Interview with Cees Van Riel, Corporate Communications Professor at RSM/Erasmus University
Interview with Cees Van Riel, Corporate Communications Professor at RSM/Erasmus University ...
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