Key insights video. Approaching the Future 2022 - Ecosistema de conocimiento de Corporate Excellence
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Video summaries Video summariesJune 2022

Reputation & Reputational Risk

Key insights video. Approaching the Future 2022

Video of the data of Approaching the Future 2022. Trends in reputation and management of intangibles

Summary video with key results of Approaching the Future 2022. Trends in reputation and management of intangibles.

Ángel Alloza, CEO Corporate Excellence - Center for Reputation Leadership, and Clara Fontán, Director of Intelligence & Knowledge of Corporate Excellence - Center for Reputation Leadership, summarize the main ideas of the seventh edition of this study, which has established itself as an essential tool for understanding the main global trends in reputation and management of intangibles.

In this new edition we observe how, after the impact of the pandemic, organizations are redefining their priorities to respond to a reality in full transformation characterized by social and economic instability generated largely by the war in Ukraine, growing social inequality or the climate emergency.

Faced with this uncertain and unstable reality, the answer seems clear: advance in the activation and implementation of the corporate purpose and in the promotion of responsible leadership. These are the two trends that lead the ranking of priorities for this edition, which act as responses to urgent challenges and the need to positively impact the environments in which it operates.

The full report is available to promoters and promoters of the foundation and under subscription to our Reputation Knowledge Center.

Consult here all the materials of the report.