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Contents
Themes
- Alignment And Corporate Culture (13)
- Chief Communications Officer (15)
- Co-Creation (2)
- External Communication (3)
- Internal Communication (5)
- Consumers (1)
- COVID-19 (1)
- Digitalization (12)
- Diversity & Inclusion (2)
- Employees (8)
- Strategy (3)
- Ethic (7)
- Geopolitics (1)
- Global Issues (13)
- Corporate Governance (2)
- Non-Financial Indicators (15)
- Innovation (9)
- Internationalization (4)
- Leadership (8)
- Lobby (2)
- Corporate Brand (19)
- Marketing (2)
- Millennials (2)
- Purpose & Values (11)
- CEO Reputation (3)
- Country Reputation (4)
- Non-Financial Reporting (2)
- Reputational Risk (10)
- Sustainability & CSR (15)
- Stakeholder Engagement (11)
- Storytelling & Corporate Narrative (8)
- Transparency (5)
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results
Insights June 2012
Brand
The Role of the Brand in Differentiating Companies in the New Economy of the 21st Century
Branding evolved from the focus on the visual design, logos, symbols, colours and fonts to ...
Insights December 2011
Sustainability
Identifying and prioritizing stakeholders correctly, the key to good crisis management
Stakeholders management has, since the 80’s, been the paradigm that has transformed ...
Insights May 2015
Reputation & Reputational Risks
Aligning Corporate Strategy With Risks in Order to Avoid a Crisis
As a result of current instability in the business world, organizations should be able to ...
Insights July 2015
Communication
Building Bridges Between the Society and Companies is Key to Recovering Trust and Leadership
The current context of social, technological and environmental changes presents great oppo ...
Insights October 2012
Brand
International brand positioning: improving use, protection and the performance of intangibles
At times of crisis many companies choose to invest in branding rather than in their capaci ...
Insights July 2015
Communication
A New Information Environment: from Persuasion to Influence
Communication and technology are proving to be the true engines for progress nowadays. Tod ...
Insights November 2014
Brand
Internal Experience: Building Brands from the Employees
Apart from pride and the feeling of membership, the factor that best describes internal ex ...
Insights November 2011
Public Affairs
A new common framework for Corporate Social Responsibility: the international standard ISO 26000
The publication of the ISO 26000 guidance is an important advance in an area where so far ...
Insights September 2011
Brand
Brands that evolve, brands that are more persuasive
Brands have gone from being merely commercial instruments at the service of marketing and ...
Insights March 2016
Communication
This document provides the main ideas exposed at the congress "I am Story Maker" ...
Insights September 2015
Comunicación
Achievements and Trends in Communication: World Public Relations Forum (WPRF) Key Ideas
This document explains how the current intangible economy provides a great opportunity for ...
Insights June 2015
Communication
Insights & Trends. Communication that Adds Value in the Process of Business Expansion
Communication has become the driver of organizational changes: it opens access to new mark ...
Insights May 2015
Reputation & Reputational Risks
Positive Influence of a Strong Reputation on a Company’s Economic and Financial Results
Do good deeds have a positive economic result? A heated debate over excellence, reputation ...
Insights April 2014
Marca
From Corporate Brand to Company Brand: Authenticity, Transparency and Origin
Several years ago brands expanded their role from the original area of marketing and sales ...
Insights January 2014
Marca
Innovations in Brand: Growth Management and Forecasting
This document was developed by Corporate Excellence – Centre for Reputation Leadersh ...
Insights July 2012
Reputation & Reputational Risks
Global Trust in Institutions and Businesses Down, but Trust in Peers and Experts Up
What is the objective of brand valuation? Is it possible to accurately express the value o ...
Insights September 2012
Marca
Overview of the Best Academic and Consulting Models Used for Evaluation of Brands
What are the best perspectives and aspects for analysing the most important intangible ass ...
Insights January 2012
Reputation & Reputational Risks
Corporate reputation, an increasingly important factor in making a purchasing decision
Two out of three consumers decide to avoid a commercial brand if they don’t trust th ...
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