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Contents
Themes
- Alignment And Corporate Culture (9)
- Analytics & Big Data (1)
- Wellness & Engagement (1)
- Chief Communications Officer (5)
- External Communication (3)
- Internal Communication (5)
- Digitalization (1)
- Employees (4)
- Strategy (6)
- Ethic (2)
- Global Issues (5)
- Corporate Governance (3)
- Non-Financial Indicators (5)
- Innovation (2)
- Leadership (10)
- Corporate Brand (8)
- Social Media (1)
- Neuroscience (1)
- Purpose & Values (13)
- Reputational Risk (1)
- Sustainability & CSR (4)
- Stakeholder Engagement (5)
- Valuation Of Intangibles (3)
30
results
Book summaries December 2017
Reputation & Reputational Risks
The Impact of digital and social media on reputation management
What changes when we lose or gain reputation? What remains the same? What elements make ...
Book summaries December 2017
Brand
Businesses guided by values are more successful and have a greater social impact
Can a business and its activities be transformed without before changing its organizationa ...
Book summaries December 2017
Reputation & Reputational Risks
Beyond social responsibility: connecting with society
Company leaders are the ones who can integrate the porpose on the business, it is all abpu ...
Book summaries November 2017
Purpose & Culture
The importance of purpose to connect with employees
Document prepared by Corporate Excellence – Centre for Reputation Leadership. It con ...
Book summaries November 2016
Brand
Why “HOW” is more important than “WHAT” in the battle for differentiation
The main idea of the book is that in the era of behavioural economics, it does not matter ...
Resúmenes de libro July 2016
Marca
Document prepared by Corporate Excellence – Centre for Reputation Leadership, and am ...
Book summaries March 2016
Sustainability
A solidarity company can increase its corporate reputation levels before its stakeholders
Edison Paul Tabra Ochoa claims in his book that a solidarity company can increase its corp ...
Book summaries January 2016
Reputation & Reputational Risks
Leadership and trust emerge from true willingness to work for others
Document prepared by Corporate Excellence – Centre for Reputation Leadership and amo ...
Book summaries January 2016
Reputation & Reputational Risks
Creating the dream workplace for the most talented professionals
How would the best place to work if we could design it from scratch? What would its leader ...
Book summaries January 2016
Reputation & Reputational Risks
Corporate reputation: the result of a culture of shared values
Document prepared by Corporate Excellence – Centre for Reputation Leadership and amo ...
Resúmenes de libro January 2016
Reputación & Riesgos Reputacionales
Achieving a good reputation based on coherence between internal values and external experiences
Connecting with stakeholders' expectations and becoming the company with which everyon ...
Book summaries September 2015
Metrics
Financial accounting covers anything that has a monetary value. However, there are some as ...
Resúmenes de libro August 2015
Marca
Reasons and Emotions that Guide Stakeholder’s Decisions and Have an Impact on Corporate Reputation
This document was developed by Corporate Excellence – Centre for Reputation Leadersh ...
Book summaries August 2015
Communication
The role of the CCO is shifting and getting more strategic responsibility in corporate com ...
Book summaries July 2015
Public Affairs
For Leadership Based on Values and Quality: When Ethics and Efficiency Work Towards the Same Goal
Talking about leadership today means talking about the search for new reference points, ex ...
Book summaries January 2015
Reputation & Reputational Risks
Focusing on value creation for stakeholders: applications of lean processes and systems
Auditing represents corporate culture, because it defines how a company thinks and behaves ...
Book summaries January 2015
Communication
Corporate communication today, in a much more complex, changing and global context
The business context today is very different from what it was like just a few years ago: c ...
Resúmenes de libro August 2014
Reputación & Riesgos Reputacionales
The State of Corporate Reputation and Progress in the Research on Reputation
What is meant by having a good or bad reputation? In what way can reputation create or des ...
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