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Themes
- #OnlineButLearning (1)
- 2030 Agenda & SDG (3)
- Alignment And Corporate Culture (5)
- Chief Communications Officer (3)
- Co-Creation (2)
- External Communication (3)
- Internal Communication (1)
- Consumers (3)
- COVID-19 (1)
- Digitalization (3)
- Corporate Diplomacy (1)
- Diversity & Inclusion (1)
- Employees (6)
- Strategy (5)
- Ethic (5)
- Global Issues (2)
- Corporate Governance (4)
- Non-Financial Indicators (1)
- Innovation (6)
- Internationalization (1)
- Leadership (4)
- Corporate Brand (22)
- Marketing (1)
- Social Media (2)
- Purpose & Values (9)
- CEO Reputation (2)
- Non-Financial Reporting (1)
- Reputational Risk (2)
- Sustainability & CSR (7)
- Stakeholder Engagement (7)
- Storytelling & Corporate Narrative (3)
- Trends (4)
- Transparency (3)
- Valuation Of Intangibles (4)
22
results
Vídeos December 2020
Comunicación
[SUMMARY] The Global PR & Comm Model 2021
Video summary of the The Global PR & Communication Model 2021 launch. A new model created ...
Vídeos December 2020
Comunicación
The Global PR & Communication Model 2021 launch
The Global Alliance for Public Relations and Communication Management in partnership with ...
Estudios & Informes April 2019
Reputación & Riesgo Reputacional
Approaching the Future: Trends in Reputation and Management of Intangibles identifies the ...
Entrevistas February 2016
Propósito, Alineamiento & Marca Corporativa
Nicholas Ind (Kristiania University College in Oslo) explains to us the creation of strong brands
Interview with Nicholas Ind, lecturer, writer and consultant. He is author of twelve books ...
Entrevistas November 2014
Propósito, Alineamiento & Marca Corporativa
Nigel Hollis (Millward Brown) talks about some of the main ideas of his book «Brand Premium»
Nigel Hollis, Chief Global Analyst at Millward Brown, presents some of the main ideas coll ...
Entrevistas November 2014
Propósito, Alineamiento & Marca Corporativa
Nigel Hollis (Millward Brown) talks about Brand Management
Interview with Nigel Hollis, VP & Chief Global Analyst de Millward Brown and Corporate Exc ...
Resúmenes de libro January 2014
Propósito, Alineamiento & Marca Corporativa
Brands that make people’s lives more meaningful achieve greater differentiation and better results
Why do consumers pay more for some products than others? Why talented professionals prefer ...
Resúmenes de libro January 2014
Propósito, Alineamiento & Marca Corporativa
Nowadays, brands are managed and defined by people much more than by organizations themsel ...
Entrevistas September 2013
Propósito, Alineamiento & Marca Corporativa
Terry Tyrrell (Brand Union) explain to us the key points of a Corporative Brand
Terry Tyrrell, Co-Founder The Brand Union, explain to us the key points of a Corporative B ...
Entrevistas December 2012
Reputación & Riesgo Reputacional
15 experts talk about Corporate Excellence
Fifteen international gurus in brand management, communication and corporate reputation, w ...
Insights estratégicos January 2012
Reputación & Riesgo Reputacional
Corporate reputation, an increasingly important factor in making a purchasing decision
Two out of three consumers decide to avoid a commercial brand if they don’t trust th ...
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