Liderando la reputación corporativa de las empresas - Corporate
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Articles November 2021

Communication

2021 The Global PR & Communication Model (Italian)

Ci troviamo in un nuovo ciclo economico e sociale, che potremmo chiamare l’"eco ...

Articles October 2020

Purpose & Culture

The Corporate Purpose Roadmap®: purpose and its strategic significance (Presentation Letter)

The Corporate Purpose Roadmap® - Building authentic purpose-driven organizationsPresen ...

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Kreab & Corporate Excellence II Corporate Transparency Summit
Recommended 2017

Articles January 2017

Sustainability

II Corporate Transparency Summit

The article collects the main conclusions of the II Corporate Transparency Summit 2017. Kr ...

Enrique Carreras, Ángel Alloza & Ana Carreras Corporate Reputation: The Economy of Intangibles and Reputation Recommended 2015

Articles November 2015

Reputation & Reputational Risks

Corporate Reputation: The Economy of Intangibles and Reputation

We are entering a new economic cycle that can be labelled “the economy of intangible ...

International Journal of Market Research Predecting elections. A "Wisdom of crowds" approach
Recommended 2013

Articles February 2013

Public Affairs

Predecting elections. A "Wisdom of crowds" approach

Opinion polls are the currency of politics. They are used by media organisations to evalua ...

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WARC This Digital Life
Recommended 2013

Articles February 2013

Communication

This Digital Life

We are entering a new era – an age in which technology has become so thoroughly inte ...

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Corporate Excellence The Chief Reputation Officer
Recommended 2011

Articles September 2011

Reputation & Reputational Risks

The Chief Reputation Officer

Article elaborated from chapter 5 of the doctoral thesis The Chief Reputation Officer (CRO ...

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