Study / Report October 2017

The Relevance Report 2018

This report draws a picture of what is 2018 meant to look like, having a close approach to ...

Study / Report April 2017

Learnings Cibecom: developments and trends in communication, reputation, sustainability and transparency

The 1st edition of CIBECOM (Ibero-American Summit for Strategic Communication), marks the ...

Interview June 2016

Bjorn Edlund (Arthur W. Page Society) talks about the new role of the CCO

Interview with Bjorn Edlund (Vice President, Europe, Middle East & Africa, Arthur W. Page ...

Interview May 2016

Roger Bolton (W. Page Society) talks about the role of the CCO

Interview with Roger Bolton (President, Arthur W. Page Society). He talks about the role o ...

Insights & Trends September 2015

Achievements and Trends in Communication: World Public Relations Forum (WPRF) Key Ideas

This document explains how the current intangible economy provides a great opportunity for ...

Insights & Trends May 2015

Building Shared Beliefs: the Role of Communications Director in Corporate Communication of the Future

The communication function should strengthen its role in organizations by undertaking more ...

Interview November 2014

Roger Bolton (Arthur W. Page Society) talks about the new communication model

Roger Bolton, President of Arthur W. Page Society – and a member of Corporate Excell ...

Insights & Trends November 2014

Internationalization, digitalization and crisis management – the new challenges of corporate communication

As the old saying goes, if you don’t communicate, you don’t exist. Today, in&n ...

Interview October 2014

Paul A. Argenti (Tuck School of Business at Darmouth) talks about his book «Strategic Communication and Its Contribution to Reputation»

Paul A. Argenti, professor of Corporate Communication Tuck School of Business at Darmouth ...

Interview September 2014

Roger Bolton (Arthur W. Page Society) explains the new model of communication «Building Belief»

Roger Bolton (President, Arthur W. Page Society), explains the new model of communication: ...

Interview September 2014

Paul A. Argenti (Tuck School of Business at Darmouth) explains the importance of strategic communication

Paul A. Argenti, professor of Corporate Communication Tuck School of Business at Darmouth, ...

Interview September 2014

David Rogers (BRITE) explains us how new technologies are changing the way organizations make corporate communications

David Rogers is the Executive Director of BRITE at Columbia Business School and the facult ...

Interview August 2014

Bernd Schmidt (Columbia Business School) explains us the importance of communication management to create long-term business

Professor Schmitt researches, teaches, and advises corporations on creative strategy, bran ...

Insights & Trends March 2014

Awareness and Recognition, Analysis Variables for the Online Environment

Comments made online clearly have an impact on the reputation of brands. Opinions given in ...