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Videos December 2020

Communication

The Global PR & Communication Model 2021 launch

The Global Alliance for Public Relations and Communication Management in partnership with ...

Interview April 2019

Communication

Alberto Lopez-Valenzuela (Alva Group) talks about the Connecting Leader

Over the last twenty-five years, we have seen a dramatic shift in the balance of power fro ...

Enrique Carreras, Ángel Alloza & Ana Carreras Corporate Reputation: The Economy of Intangibles and Reputation
Recommended 2015

Articles November 2015

Reputation & Reputational Risk

Corporate Reputation: The Economy of Intangibles and Reputation

We are entering a new economic cycle that can be labelled “the economy of intangible ...

July 2019

Purpose, Alignment & Corporate Brand

Purpose Strength Model®

The need to measure the degree to which workers have internalized corporate purpose, the v ...

July 2019

Purpose, Alignment & Corporate Brand

Purpose-driven Organizations

Purpose-Driven Organizations. Management Ideas for a Better World emerged as a reference m ...

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