The role of Ethics in The Global PR & Communication Model 2021 - Liderando la reputación corporativa de las empresas - Corporate
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Videos resúmenes Videos resúmenesFebrero 2021


The role of Ethics in The Global PR & Communication Model 2021

We have the pleasure to share with you The Global PR & Communication Model, developed by Global Alliance for Public Relations and Communication Management in partnership with  Corporate Excellence – Centre for Reputation Leadership and with the sponsor contribution of LLYC, a global communications and public affairs consulting firm.

The Model defines the roadmap and building blocks of the functions of PR and Communication, to promote its contribution to the creation of differentiation, reputation, trust and social legitimacy.

This model has been built with the collaborative and participatory efforts of a network of 1,400 professionals from 46 countries on 5 different regions. This has been a global consensus-based research on the present and future of the role and value of public relations and communications management.