Approaching The Future. Trends in Reputation and Intangibles Management is the report that Corporate Excellence publishes annually in collaboration with Canvas Sustainable Strategies, and Global Alliance as the worldwide partner, where the impact of intangibles on the business agenda is analyzed.

In this 9th edition, 9 key trends are identified based on a sample of almost 2,200 professionals surveyed. The exponential increase in the sample allows:

• To make a comparison between the most relevant trends and those most worked on by organizations, with corporate reputation being the top priority for 6 out of 10 professionals and corporate communication being the trend to which 54.4% of companies devote the most resources and efforts.
• To understand the vision by professional roles: senior management, middle management and technical profiles.
• To analyze the impact of intangibles on large companies (+5,000 employees).
• To establish the geographic focus on Latin America, with specific analyses for Central America and the Caribbean, Chile, Colombia, Bolivia, Ecuador, Spain, Guatemala, Mexico and Peru.

Access all the materials to get closer to the state of the art of intangibles in the business fabric:

• The full report 🔒 (Subscription to access)
• The executive summary
• Trends map
• Presentation of results 🔒 (Subscription to access)
• ATF 2024 press release

In a context of high social and political polarization, marked by war conflicts that configure a complex geopolitical environment and strong skepticism, this report is more necessary than ever. Approaching the Future has become a compass that allows professionals and organizations to navigate in uncertainty, managing risks from multiple areas, but also understanding and taking advantage of the opportunities of this complex reality.