Building resilient brands and companies

Quiero is holding a conversation about how the virus is testing corporate and brand purpose and what´s next on purpose to build resilient brands and companies.

Explore insightful answers to these questions:

What can make a company or brand resilient? Why does it matter?
Does purpose play a role?
How to go successfully from a corporate purpose to brand/s purpose?
What is the role of employees?
What should “purpose” become into, after COVID? How can we become better “purpose brands/companies”?
Which are the challenges of translating corporate purpose into brands? How to activate brands for good under a strong corporate purpose?
The challenge of the gap between corporate purpose and brand purpose.
Should all your brands have a purpose?