Propósito, Alineamiento & Marca Corporativa

Building resilient brands and companies

27 de mayo de 2020. 17:00



Quiero is holding a conversation about how the virus is testing corporate and brand purpose and what´s next on purpose to build resilient brands and companies.
Explore insightful answers to these questions:

  • What can make a company or brand resilient? Why does it matter?

  • Does purpose play a role?

  • How to go successfully from a corporate purpose to brand/s purpose?

  • What is the role of employees?

  • What should “purpose” become into, after COVID? How can we become better “purpose brands/companies”?

  • Which are the challenges of translating corporate purpose into brands? How to activate brands for good under a strong corporate purpose? 

  • The challenge of the gap between corporate purpose and brand purpose.

  • Should all your brands have a purpose?


WHEN: 27th may, 5:00 pm (Madrid - GMT +2)

WHERE: Online


Nui Laukaiful, founder of Brandbeing Consulting. 

Javier Riaño, Beauty Director and Corporate Marketing at P&G Spain.


Sandra Pina, General Director at Quiero

Angel Alloza, CEO of Corporate Excellence


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27 de mayo de 2020


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