Building resilient brands and companies

Quiero is holding a conversation about how the virus is testing corporate and brand purpose and what´s next on purpose to build resilient brands and companies.
 
Explore insightful answers to these questions:

• What can make a company or brand resilient? Why does it matter?

• Does purpose play a role?

• How to go successfully from a corporate purpose to brand/s purpose?

• What is the role of employees?

• What should “purpose” become into, after COVID? How can we become better “purpose brands/companies”?

• Which are the challenges of translating corporate purpose into brands? How to activate brands for good under a strong corporate purpose? 

• The challenge of the gap between corporate purpose and brand purpose.

• Should all your brands have a purpose?

WHEN: 27th may, 5:00 pm (Madrid - GMT +2)

WHERE: Online

PARTICIPANTS: