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Presentation by Björn Edlund, Arthur W. Page Society vice-president, one of the main associations for communication directors all over the world, about engagement in new digital contexts, in the presentation of the report El nuevo CCO: Transformando a las empresas en un mundo cambiante in Spain.
It is a document that shows the need for a new way of leadership to successfully navigate a new context full of challenges: new competitors that enter the market and reinvent traditional business models, new ways of working, stakeholders' empowerment...
One of the main roles that communication directors need to play is to create digital engagement with stakeholders. Björn presents the Shell case study.
