Executive summary Approaching the Future 2024. Trends in reputation and management of intangibles.

This document summarises the main results presented in the 9th edition of Approaching the Future. 9 intangible trends have a direct impact on the business agenda. Discover the importance that the 2,200 professionals consulted give to these trends and which are the work areas in which organisations focus their efforts as a priority.

Key data on Approaching the Future 2024:

• Corporate reputation management and reputational risk mitigation becomes the top priority for companies.
• Corporate communication is the area to which organisations devote the most effort, resources and energy. For the second consecutive year, communication is consolidated as a strategic tool in business management.
• Discover the vision of the different professional roles: senior management, middle management and technical profiles.
• Global and geographically focused results with zooms by country.
• New this year is the introduction of the perspective of large companies (+5,000 employees).

See all the materials of 2024 here.

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