Documento recomendado
Lorenzo Canu Septiembre 2021

Comunicación

Global PR & Communication Model 2021: Application and applicability in Italy

The aim of this thesis is to study the application and applicability in Italy of the Global PR & Communication Model presented last December by Global Alliance and Corporate Excellence. It was supplemented by academic resources and with personal materials that Lorenzo Canu had produced or obtained outside of the academic route (interviews, translations, etc.). The analysis is divided into five parts in addition to the introduction and conclusion.