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Documento recomendado
Lorenzo Canu
Septiembre 2021
Global PR & Communication Model: Application and applicability in Italy
The aim of this thesis is to study the application and applicability in Italy of the Global PR & Communication Model presented last December by Global Alliance and Corporate Excellence. It was supplemented by academic resources and with personal materials that Lorenzo Canu had produced or obtained outside of the academic route (interviews, translations, etc.). The analysis is divided into five parts in addition to the introduction and conclusion.
