How to become a four-star CCO - Liderando la reputación corporativa de las empresas - Corporate
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Cees Van Riel - Rotterdam School of Management & Reputation Institute Enero 2013


How to become a four-star CCO

Conference by Cees Van Riel, Professor of Corporate Communication, Rotterdam School of Management, for the presentation of the study "The Chief Communications Officer of the future", organized by Corporate Excellence in collaboration with Erasmus University.

It is a research project that approaches the keys that determine the success of Chief Communications Officers. After an introduction about a general vision based on academic publications and professionals in the area, results are presented, as well as the conclusions of the qualitative and quantitative work developed to understand the success factors of this new function.