Do you want to know the most important trends in intangibles for companies?

Approaching the Future 2025 identifies the trends that impact the business agenda into three levels of relevance.

1. Corporate reputation and reputational risk: a strategic shield in an uncertain environment.
2. The strategic role of corporate communication.
3. Responsible leadership to build social legitimacy.
4. Purpose as a competitive advantage and a lever for transformation and differentiation.
5. Sustainability in the spotlight.
6. Artificial intelligence: an opportunity and an ethical and reputational challenge.
7. Digitalization and cybersecurity: focus on the custody, protection, and privacy of data.
8. The era of the conscious, relevant, and differentiated corporate brand.
9. More cross-functional work models, with new skills and distinctive capabilities.

See all the supplementary materials of the report here.