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Sobre el Webinar
Este paquete contiene los materiales del lanzamiento internacional del nuevo modelo The Global PR & Communication Model desarrollado por Global Alliance y Corporate Excellence – Centre for Reputation Leadership. Se trata de un nuevo modelo que define la hoja de ruta y los building blocks la función de relaciones públicos y de comunicación, para promover su contribución a la creación de diferenciación, reputación, confianza y legitimidad social.
Building blocks:
- Defining and Activating Corporate Purpose
- Building Brand & Corporate Culture
- Managing Reputation & Reputational Risk
- Enhancing communication
- Connecting Intelligence & Intangible Asset Metrics
¡Consulta la noticia del lanzamiento aquí!
Consulta el artículo «Ethics as the cornerstone of the Global PR & Communication Model»
Toda la información disponible en www.prcommsmodel.com
Ponentes
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- Justin Green: President of Global Alliance for Public Relations and Communication Management
- Ángel Alloza: Academic & Reserch Director of Global Alliance for Public Relations and Communication Management / CEO Corporate Excellence – Centre for Reputation Leadership
- Jose Manuel Velasco: Inmediate Past-President of Global Alliance for Public Relations and Communication Management / Past-chair of Dircom
- Jose Antonio Llorente: Founding Partner and Chairman of LLYC
- Clara Fontán: Director of Intelligence & Knowledge Corporate Excellence – Centre for Reputation Leadership
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Materiales
- VIDEO Lanzamiento de The Global PR & Communication Model
- VIDEO The Global PR & Communication Model [LAUNCH SUMMARY]
- VIDEO The Global PR & Comm Model [Express presentation]
- INFORME Informe completo: The Global PR & Communication Model
- INFORME Resumen ejecutivo: The Global PR & Communication Model
- INFORME Resumen de resultados globales: The Global PR & Communication Model
- VIDEO The role of Ethics in The Global PR & Communication Model
- VIDEO Global PR & Communication Model en la práctica
- INFORME The Global PR & Communication Model (Italian)
- INFORME Global PR & Communication Model: Application and applicability in Italy
