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Published by Unai Admin
17/07/2025
The aim of this thesis is to study the application and applicability in Italy of the Global PR & Communication Model presented last December by Global Alliance and Corporate Excellence. It was supplemented by academic resources and with personal materials that Lorenzo Canu had produced or obtained outside of the academic route (interviews, translations, etc.). The analysis is divided into five parts in addition to the introduction and conclusion.
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Published by Unai Admin
18/07/2025
After over two years of intense research led by Dr. Ángel Alloza and Dr. Clara Fontán at Corporate Excellence, Centre for Reputation Leadership (Spain), the model was created with the collaborative and participatory contributions of a network of 1,400 professionals in 47 countries, this consensus-based approach makes it possible for the model to have worldwide and cross-cultural validity. Since it was released, it has received widespread global critical acclaim. The model defines the roadmap and building blocks of the PR and Communications functions that contribute to the creation of differentiation, reputation, trust and social legitimacy for organisations. The model consolidates the Stockholm Accords and the Melbourne Mandate, and also integrates the Global Alliance Capabi...
Published by Unai Admin
17/07/2025
We have the pleasure to share with you The Global PR & Communication Model, developed by Global Alliance for Public Relations and Communication Management in partnership with Corporate Excellence – Centre for Reputation Leadership and with the sponsor contribution of LLYC, a global communications and public affairs consulting firm. The Model defines the roadmap and building blocks of the functions of PR and Communication, to promote its contribution to the creation of differentiation, reputation, trust and social legitimacy. This model has been built with the collaborative and participatory efforts of a network of 1,400 professionals from 46 countries on 5 different regions. This has been a global consensus-based res...
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Published by Unai Admin
17/07/2025
Express presentation of The Global PR & Communication Model launch. A new model created by The Global Alliance for Public Relations and Communication Management in partnership with Corporate Excellence - Centre for Reputation Leadership, that defines the roadmap and building blocks of PR and Communication functions to promote its contribution to the creation of differentiation, reputation, trust and social legitimacy.
Published by Unai Admin
17/07/2025
PPT with the global results for the new The Global PR & Communication Model 2021 developed by the Global Alliance and Corporate Excellence - Center for Reputation Leadership. It is a new model that defines the roadmap and the building blocks for the function of public relations and communication, to promote their contribution to the creation of differentiation, reputation, trust and social legitimacy.
Published by Unai Admin
17/07/2025
Video summary of the The Global PR & Communication Model launch. A new model created by The Global Alliance for Public Relations and Communication Management in partnership with Corporate Excellence - Centre for Reputation Leadership, that defines the roadmap and building blocks of PR and Communication functions to promote its contribution to the creation of differentiation, reputation, trust and social legitimacy.
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Published by Unai Admin
18/07/2025
Como os informamos en este mismo blog a principios del mes pasado, desde Corporate Excellence estamos inmersos en un interesante proyecto con The Global Alliance for Public Relations and Communications Management llamado The Global Alliance PR & Communication Model. Juntos estamos inmersos en un trabajo de campo mediante el que recopilamos la visión de profesionales de todo el mundo con el fin de definir la hoja de ruta para nuestra profesión que ponga en valor el papel de las relaciones públicas y de la comunicación corporativa. En esta ocasión, y continuando con este objetivo, queremos compartir con vosotros la aportación que nuestro CEO, Ángel Alloza, ha realizado para el Education & Training Month de Global A...
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Published by Unai Admin
18/07/2025
Hoy comenzamos el trabajo de campo de un nuevo proyecto realmente interesante en el que trabajamos codo con codo con The Global Alliance for Public Relations and Communications Management, asociación referente a nivel internacional que trabaja en la profesionalización de la función de comunicación, ayudando a los profesionales a demostrar el valor y el impacto positivo de los activos intangibles en las organizaciones. En la búsqueda de este propósito, colaboramos con ellos en la contrucción de una nueva hoja de ruta para nuestra profesión que ponga en valor el papel de las relaciones públicas y de la comunicación corporativa. Un modelo que debe ser acordado en un proceso colaborativo, deliberativo y consensua...
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Published by Unai Admin
18/07/2025
Fecha: 22 febrero 2021 Hora: 18h (CET) Lugar: Sesión en directo via Youtube Cerramos el mes de la ética de Global Alliance for Public Relations and Communications Management hablando sobre el rol de la ética en el modelo PR and Communication Model que hemos elaborado junto a ellos. Puedes ver aquí todo sobre el modelo y descargar el informe completo. Conexión: Clic aquí para acceder al enlace de conexión (la retransmisión empezará el día 22 de febrero a las 18H CET)
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