ABOUT THE REPORT

What you will discover in

Global PR and Communication Model

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The Global PR & Communications Model defines the roadmap and building blocks of the PR and Communication functions, to enhance their contribution to creating differentiation, reputation, trust, and social legitimacy. We aspire for organizations and professionals worldwide, who recognize the strategic importance of intangible assets, to improve the business decision-making process, fostering a genuine and authentic connection with their stakeholders, and promoting differential leadership in the future.

HIGHLIGHTS 2024

Highlights

This model has been built with the collaborative and participatory efforts of a network of 1,400 professionals from 46 countries on 5 different regions. This has been a global consensus-based research on the present and future of the role and value of public relations and communications management.
The Model consolidates the Stockholm Accords, 2010, and the Melbourne Mandate, 2012, and integrates the Global Capability Framework for Public Relations and Communication Management developed in partnership with Huddersfield University in 2018.
DOWNLOADS

Featured Materials

English

General download

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Spanish

General download

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Italiano

Dowload thank to FERPI

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Bahasa

Dowload thank to IPRM, APRN & LSPR

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Tagalog

Dowload thank to IPRM, APRN & LSPR

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The model is now a practical course!

This training program provides you with a technical toolkit to work on areas such as reputation, purpose, brand, communication & ESG.

Available in English & spanish

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RESEARCH AND ANALYSIS

Methodology

Inside out 6 building blocks that generate and protect value in today’s world:

BB1

Purpose & Corporate Culture

BB2

Corporate Brand

BB3

Reputation & Reputational risk

BB4

Sustainability

BB5

Communication

BB6

Intangible Asset Metrics

DRIVERS

Who we are

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Global Alliance

The Global Alliance for Public Relations and Communication Management is the confederation of the world’s major PR and communication management associations, organisations and institutions, representing over 360,000 practitioners, academics and students across 126 countries worldwide.

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Corporate Excellence - Centre for Reputation Leadership

Corporate Excellence – Centre for Reputation Leadership is a business foundation created by major companies with the goal of professionalizing the integrated and comprehensive management of intangibles (highlighting reputation, communication, brand, etc.) as strategic resources that guide and build value for companies worldwide. Pursuing this purpose, it establishes itself as a think tank that generates knowledge and applied innovation aimed at professionals in these fields, encouraging them to create excellent organizations that lead by reputation: Leading by reputation.

Do you want to know more?

Executive Team
Global PR and Communication Model
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