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CORPORATE EXCELLENCE LIBRARY
Specialized publisher in publications on intangibles
Through the publisher Corporate Excellence Library, the foundation offers readers relevant works on the integrated and strategic management of the most valuable intangibles, such as reputation, brand, communication, sustainability, corporate responsibility, and public affairs.
The publications are aimed at training companies and professionals who are capable of building strong brands, managing their reputation, and being prepared to compete in global markets.
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OUR PUBLICATIONS
Books published by Corporate Excellence Publishing
Sembrando la reputación. Conferencias de la International Reputation Week
Edited by Santiago Fernández-Gubieda
Organizations need to know today how to cultivate their reputation: how to do so in an increasingly complex and challenging environment, how to successfully navigate a crisis, what new capabilities corporate leadership should incorporate, and how to create value with stakeholders. Readers will find answers to these and other questions, opening new horizons for the management and measurement of intangibles.
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El rol y la contribución de las empresas con buena reputación
Edited by Corporate Excellence & Punto de Fuga
A free-access e-book on the social perception of companies, as well as the challenges and opportunities they face. Discover the results of the study "The Role and Contribution of Companies with Good Reputation" developed within the framework of the Corporate Excellence – Centre for Reputation Leadership Annual Conference 2023.
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Evolución del rol del CCO
Edited by Corporate Excellence
A free-access e-book on the evolution of the Chief Communication Officer role towards a more transversal role, a connector leader who integrates the management of intangibles and corporate affairs in a cohesive manner: Chief Corporate Officer. This e-book was developed within the framework of the Corporate Excellence Annual Conference 2022, following the 10th edition of the executive training program The Global CCO.
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Purpose-driven Organizations
Edited by Carlos Rey, Miquel Bastons & Phil Sotok
It presents a broader definition of purpose based on three dimensions: knowledge, motivation, and action. It explains how to develop purpose-driven management systems, including agile systems, subordinate missions, and purpose-oriented systems. It includes more than 50 academic frameworks and theories, as well as over 40 case studies from around the world.
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Liderazgo Estratégico
Edited by Anne Gregory & Paul Willis
The current context requires professionals who can clearly articulate and demonstrate their contribution to value creation. This book presents a framework to achieve this, as well as a list of the essential skills that professionals must acquire and demonstrate if they wish to position themselves in the most influential spheres of any organization.
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Manual de Riesgo Reputacional
Edited by Andrea Bonime-Blanc
This manual analyzes different types of reputational risks through practical case studies. It presents a list of tools that summarize the functions and responsibilities of key stakeholders. It also includes strategies for managing these risks based on the maturity of the organization's risk management structure.
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Comunicación Estratégica
Edited by Paul A. Argenti
A guide to help organizations implement advanced communication strategies that enable them to differentiate themselves from competitors and build strong trust-based relationships through their good reputation. It includes success stories from leading Spanish companies, allowing the reader to apply the knowledge and experiences presented.
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Reputación Corporativa
Edited by Enrique Carreras, Ángel Alloza & Ana Carreras
This text introduces and delves into the psychosocial phenomenon of corporate reputation. The reader will join us on the journey toward building a good reputation. We will see how the vague concept of reputation takes on a scientific character through metrics and models, which will form the foundation of the much-awaited technology for its management.
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Alinear para Ganar
Edited by Cees B. M. van Riel
The processes and ideas explained in this book will help companies develop a roadmap to engage their audiences and align them with the company's strategy. Through the example of 40 companies, the author shows how to create a strategy and its subsequent implementation to provide the company with key influence to open markets, obtain operating licenses, and minimize numerous issues.
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ABOUT OUR AUTHORS
Carlos Rey
Founder of DPMC. Director of the Chair of Mission-Driven Management and Corporate Purpose at UIC.
Anne Gregory
Professor of Corporate Communication at the University of Huddersfield and former president of the Global Alliance for Public Relations and Communication Management.
Paul Willis
Director of the Centre for Corporate Communication at the University of Huddersfield (United Kingdom) and professor.
Andrea Bonime-Blanc
CEO and founder of GEC Risk Advisory LLC. Expert in cyber risk and governance at The Conference Board.
Paul A. Argenti
Professor of Corporate Communication at Tuck School of Business and a global leader in the academic and strategic consulting fields.
Enrique Carreras
Professor at the Faculty of Economics and Business at CEU San Pablo. Expert in causal models underlying the metrics of valuable intangibles.
Ana Carreras
Head of Analytics and Business Intelligence at Action Against Hunger. Specialized in customer satisfaction and loyalty, and corporate reputation.
Ángel Alloza
CEO of Corporate Excellence – Centre for Reputation Leadership. A leading figure in the field of intangibles and corporate reputation.
Cees B. M. van Riel
Professor of Corporate Communication at the Rotterdam School of Management, Erasmus University, and Vice President and Co-founder of Reputation Institute.
E-BOOK: rol y contribución de empresas con buena reputación
Un e-Book sobre la percepción social de las empresas: retos y oportunidades
