ABOUT THE REPORT

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OBSERVATORY OF MEASUREMENT IN PUBLIC AFFAIRS

location

The Observatory of Measurement in Public Affairs, driven by Corporate Excellence and Political Intelligence, in collaboration with the Complutense University of Madrid, aims to consolidate measurement in this field as a source of value and a tool that facilitates decision-making for those who lead and manage the practice of Public Affairs in organizations.

HIGHLIGHTS 2024

About the Observatory

OBJECTIVES

  • Research the state of measurement in Public Affairs at the national and international levels.
  • Provide training on Public Affairs measurement.
  • Research the state of measurement in Public Affairs at the national and international levels. Provide training on Public Affairs measurement. Offer practical measurement solutions to Public Affairs professionals and their organizations.
  • Disseminate trends and advancements in measurement in Public Affairs.

PURPOSE

We aim to become the reference, in Spain and internationally, in everything related to the measurement of Public Affairs.

WORKING METHOD

Interdisciplinary working group: formed as a meeting point, a space for reflection, and action on the measurement of public affairs. Coordinated by Celia Rangel, professor and researcher at the Complutense University of Madrid, and composed of the best professionals and organizations wishing to participate.
DOWNLOADS

Featured Materials

uidelines for the Measurement of Public Affairs 2024

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The Value of Measurement in Public Affairs in Spain 2023

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The Value of Measurement in Public Affairs in Spain 2020

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Press Release on the Launch of the Public Affairs Observatory

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DRIVERS

Who We Are

Political Intelligence

Founded in 1995, Political Intelligence has become a renowned consultancy in the fields of public affairs and strategic communication (policy comms). With a deep understanding of the political and regulatory environment and the needs of businesses and organizations, we help our clients identify political and regulatory risks and opportunities, prepare them to engage in the policymaking process, and build their reputation so that their voice is heard. Are you ready to shape change?

corporate

Corporate Excellence - Centre for Reputation Leadership

Corporate Excellence – Centre for Reputation Leadership is a business foundation created by large companies with the goal of professionalizing the integrated and comprehensive management of intangibles (notably reputation, communication, brand, etc.) as strategic resources that guide and create value for companies worldwide. Pursuing this purpose, it establishes itself as a think tank that generates knowledge and applied innovation aimed at professionals in these fields, encouraging them to create excellent organizations that lead by reputation: Leading by reputation.

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Executive Team
Observatory of Measurement in Public Affairs
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