For more information about Corporate Excellence - Centre for Reputation Leadership, who we are, what we do and what drives us, please download our purpose statement in the PDF format.

Economía de intangibles

The purpose of Corporate Excellence is based on the business reality of the new economic cycle in which we are immersed and which we can call the "reputation and intangibles economy" or the "economy of knowledge".

Traditionally, when economists measured investment, they measured physical assets, plants, and machinery. However, with the arrival of the internet in the nineties, they began to see that other types of assets were gaining weight and value in organizations. The results of research and development (R&D), ideas, patents, brands or the talent of workers are examples of these intangibles. Therefore, the valuation of these assets should be incorporated into economic growth models.

Time has shown that companies that base their production on intangible assets tend to actively listen to their audiences, maximizing synergies, creating opportunities to learn from the ideas of others, and retaining better talent. This helps them to grow in the market and to obtain long-term sustainable growth; generating, in turn, a positive impact on the communities in which they impact.

Discover the process of creating value through the management of intangibles:

Our latest content

Negocio Responsable & Buen Gobierno

El valor de lo intangible

december 2020
Enrique Carreras, Ángel Alloza & Ana Carreras Corporate Reputation: The Economy of Intangibles and Reputation
Recommended 2020

Gestionar la reputación es proteger tu negocio

Reputación & Riesgo Reputacional february 2019

La liga de los intangibles

Propósito, Alineamiento & Marca Corporativa september 2020

Una empresa para la sociedad

Reputación & Riesgo Reputacional june 2018

Una empresa para la sociedad

june 2018