We are a business foundation created by large companies with the aim of professionalizing the integrated management and integral of intangibles (reputation, communication, brand, etc.) as strategic resources that guide and they build value for businesses around the world.

We dream that organizations improve the world thanks to the excellent management of their intangibles. Chasing For this purpose, we act as a laboratory of ideas that generates knowledge and innovation applied that drives Create excellent organizations that lead by reputation: Leading by reputation.

vision

Corporate Excellence aspires to become a technical and ethical reference in the world to strengthen integrated management of intangibles.

mission
  • Strengthen the competitiveness of companies through the integrated management of intangibles.
  • Demonstrate the economic and financial profitability of intangibles.
  • Promote public-private cooperation to help restore trust and generate economic value, social and environmental.
values
  • Professionalization
  • Innovation
  • Rigor
  • Networking
Our manifest

We have a common dream: sharing knowledge and continuous learning on the management and measurement of these key intangibles with the aim that professionals in this field contribute to creating more committed, more responsible and more authentic organizations that work to build a better world.

If it is still not clear to you who we are, what we do or what moves us, you can download the manifest of our purpose where we explain it to you in more detail.

More about the value of intangibles

Purpose

Corporate Excellence

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From purpose to our logo
What we are and what we believe in
OUR STORY
We were born in 2011 from the merger of the Corporate Reputation Forum (2002) and the Institute for Analysis of Intangibles (2004), under the slogan Leading by reputation and by the request of large companies of work on:
  • Reputation and reputational risk
  • Purpose and culture
  • Brand
  • Communication
  • Public Affairs
  • Sustainability & ESG
  • Metrics
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OUR REASON FOR BEING
We are convinced of companies that excellently manage these intangibles, will be companies with a future that generate shared value for society and the planet moving towards a better world.

That is why we have been advancing for so many years in the professionalization of the management of intangibles as resources strategic through:
  • Innovation
  • Networking and events
  • Intelligence and knowledge
  • Publications
  • Formation
See what do we do
OUR ALLIANCES
To achieve our purpose we function as a collaborative innovation intermediary. We believe that the great challenges Global challenges require shared solutions, which is why we draw on an extensive network of alliances with collaborators from all over the world:
  • 7 patron companies with presence in more than 55 countries
  • 20 collaborating companies in more than 120 countries
  • 14 international supporters
  • and a knowledge ecosystem with more than 130 alliances
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