Reputation - Liderando la reputación corporativa de las empresas - Corporate
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Corporate reputation is one of the most relevant non-financial indicators for business management and one of the most valuable assets. Along with corporate brand, it is considered as the main risk companies face due to its direct impact on organizations.

Reputation is built on an excellent management of the most relevant of organizational behaviors: financial performance, innovation, citizenship, work, leadership, ethics and quality of products and services.