The Global CCO

In a world marked by permacrisis, risks, instability, and a lack of leadership, organizations need executives who can navigate and steer through turbulent times. This is where a new leadership profile emerges—a captain of intangibles who leads through differentiation, social legitimacy, trust, reputation, advocacy, and stakeholder engagement.

This role is forged in the executive program The Global Chief Corporate Officer (The Global CCO), created 12 years ago by Corporate Excellence – Centre for Reputation Leadership and ESADE.

NEW E-BOOK: CCO – The Leader Organizations Need

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E-Book on the Evolution of the CCO: From Communication to Corporate Vision

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Why Choose The Global CCO?

Position Your Organization at the Forefront of Stakeholder Capitalism

Lifelong learning

Theoretical frameworks, hard and soft skills, tools, and management metrics.

The Role of the CCO in Practice

Analysis of real success cases and the design and implementation of strategies.

High-Level Connections

Networking with executives and guidance from alumni leaders in the field.

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The Evolution of the CCO Role

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Collaborators

Esade

ESADE is a private academic institution of higher education founded in 1958, with campuses in Barcelona and Madrid and partnerships worldwide through collaboration agreements with 185 universities and business schools.

Corporate Excellence - Centre for Reputation Leadership

Corporate Excellence is a business foundation created by leading companies with the mission of professionalizing the integrated management of intangibles (such as reputation, communication, brand) as strategic resources that build value for companies worldwide. With this purpose, it has established itself as a think tank that generates applied knowledge and innovation, empowering professionals to create organizations that lead by reputation: Leading by reputation.

Testimonials

"The Global Chief Corporate Officer is an enormous and magnificent roadmap for the training of senior management, enabling them to provide a strategic and cutting-edge vision of the value of intangibles and their management. We are compelled to reinvent ourselves in order to transform our profession and face a world marked by uncertainty and digitalization."

María Luisa Martínez

Director of Communication and Institutional Relations

CaixaBank

"The program highlights the need to integrate all the silos and intangible areas of the company to ensure alignment."

Rafael Fernández de Alarcón

Global Marketing Director

Telefónica

"The CCO leads teams that do not simply add, but multiply value. This evolved role must have the ability to drive excellence in the management of intangibles within companies, weaving formal or informal networks."

Eva Corredor

Head of Digital Channels & Internal Communication

Repsol

"The Global CCO provides a comprehensive view of the future of reputation and has three main pillars that I believe generate the most value: Applied company cases, academic pillars, research, and trends; the power of interesting connections; and the network created with other professionals who face the same challenges in your industry or others, from whom you can learn."

Mariajosé Quiceno

Corporate Vice President of Reputation and Communications

Bancolombia

"There is a fundamental part of the program that is not on paper and has to do with the relationship with professionals, professors, and networking."

Marcos Fraga

Corporate Communication and Marketing Director

Repsol

"It is not easy to find training like this, adapted to the current managerial reality in such a complex world. The management of intangibles is a strategic issue that is here to stay and needs to be addressed urgently."

Erik Ribé

Brand, Media, Content and Reputation Manager

Abertis

The Global CCO Sherpas

The Sherpas are alumni of the program—experts with extensive experience in strategic intangible management and leaders who seek to train and mentor other leaders on their professional journey. Their role in the program is to serve as advisors and guides for students.