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closeWe have been training for 10 years to lead by good reputation with The Global CCO: Executive Program of Corporate Excellence and Esade, which returns as a hybrid format this year.
We form a new management profile that from senior management provides a strategic and avant-grade vision of the value of the intangible and leads its organizations guiden them towards stakeholder capitalism, shared value and the long term.
Why The Global CCO?
Position your organization at the forefront of stakeholder capitalism
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LIFELONG LEARNING |
THE ROLE OF THE CCO IN THE DAY BY DAY |
HIGH PROFILE RELATIONS |
Theoretical frameworks, hard & soft skills, management tools and metrics. |
Real success case analysis and strategy design and implementation. |
Networking with managers and support of leading alumni in the field. |
Alumni's experiences
María Luisa Martínez
Vice President of Corporate Excellence and Director of Communication and Institutional Relations, Caixabank
«In this economy of reputation and intangibles, the figure of the CCO is designed to lead a key position in the future of organizations»
Rafael Fernández Alarcón
Global Director of Brand Sponsorships and Media, Telefónica
«It is a program that helps to have a global and intrafa vision of the different management levers of reputation and intangibles, as well as their impact on organizations and business objectives»
Francisco Aylwin
Executive Director, Francisco Aylwin and Associates
«The Global CCO is a unique reference worldwide in the management of intangibles. Sharing with your teachers is a very high privilege. In the same way, the networking that occurs with colleagues - high-level professionals from different corporations from different parts of the world - is an important asset for the development of our careers. From Chile, it has been a luxury to be able to participate in the program, and I strongly encourage you to participate in it».
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Corporate Excellence - Centre for Reputation Leadership
C/Carranza 25, 2.º
28004 Madrid, España
+34 914 45 18 18
info@corporateexcellence.org
Contact
- Reputation
- Corporate reputation
- Business reputation
- Reputational risk
- Intangible assets management