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ABOUT THE REPORT
What you will discover in
KEY MONITOR

We help you manage and assess the recognition of your organization
The Corporate Excellence Foundation - Centre for Reputation Leadership and the reputation consultancy Villafañe & Asociados Consultores joined forces to create Key Monitor, the global standard for managing recognition. The foundation of the service is the proven recognition management methodology of the same name, created two decades ago by Villafañe & Asociados Consultores, and has been constantly optimized since then.
Highlights
Methodology
Location
Intuitively find the descriptions of intangible monitors where you believe your company should participate to improve recognition of its strengths.
Participation
Select the monitors in which you want to participate and follow the instructions in the descriptions of each award, ranking, index, etc. This will allow you to meet the milestones required by each monitor.
Follow-up
Check the progress in managing each of the selected monitors in your calendar.
Receive notifications about the updates in each of the monitors listed in Key Monitor.
Analysis
Use the benchmarking tool to compare yourself with your competitors and make decisions based on reputation intelligence.
Review the achievements reached by your company and the progress in managing recognition monitors.
Who we are

Villafañe & Asociados Consultores
Villafañe & Asociados Consultores (V&A) is the pioneering strategy consultancy in Reputation Management with business indicators, which helps improve the results of companies and institutions. It was founded in 1998 by Justo Villafañe, professor at the Complutense University of Madrid, who is also the author of several key books on reputation management. It has a presence in Spain, the Dominican Republic, Mexico, Peru, Chile, and Argentina. Its areas of focus include reputation management, leadership, recognition, talent, brand, sustainability, and good governance.

Corporate Excellence - Centre for Reputation Leadership
Corporate Excellence – Centre for Reputation Leadership is a business foundation created by large companies with the aim of professionalizing the integrated and comprehensive management of intangibles (notably reputation, communication, brand, etc.) as strategic resources that guide and create value for companies worldwide. In pursuit of this goal, it has become a think tank that generates knowledge and applied innovation aimed at professionals in these fields, encouraging them to create excellent organizations that lead by reputation: Leading by reputation.
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Key Monitor®