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We were born in 2011 from the merger of Corporate Reputation Forum (2002) and theInstitute for the Analysis of Intangibles (2004), under the slogan Leading by reputationand by the request of large companies to work in:
- REPUTATION AND REPUTATIONAL RISK
- PURPOSE, ALIGNMENT AND CORPORATE BRAND
- COMMUNICATION
- SOCIAL INTELLIGENCE AND PUBLIC AFFAIRS
- RESPONSIBLE BUSINESS AND GOOD GOVERNANCE
- HUMAN CAPITAL
- ADVANCED METRICS

We are convinced that the companies that manage their reputation in an excellent way from the purpose, the ESG aspects and their communication and value, will be thecompanies with a future that generate shared value for society and the planet, moving towards a better world.
That is why we have been advancing in the professionalization of the management of intangibles as strategic resources.

We are collaborative innovation broker. We believe that major global challenges require shared solutions, that is why we draw on an extensive network of alliances with partners from all over the world:
- 6 patron companies with a presence in more than 55 countries
- 17 partner companies in more than 120 countries
- 4 international supporters
- and a knowledge ecosystem supported by more than 120 partners
Corporate Excellence was publicly presented as a business foundation on June 28, 2011. Here are some highlights of how we celebrate our first birthday: