Our history - Liderando la reputación corporativa de las empresas - Corporate
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Making the intangibles, tangible
Where do we come from and where are we going

Our history

CORPORATE EXCELLENCE - CENTRE FOR REPUTATION LEADERSHIP was created as the result of a merger of the Corporate Reputation Forum (established in 2002) and the Institute for Intangibles’ Analysis (established in 2004). We therefore have a fifteen years’ experience of research in the area of intangibles’ management.

Dedicated to our vision that MANAGEMENT OF INTAGIBLE ASSETS TRANSFORMS COMPANIES INTO EXCELLENT ORGANIZATIONS, members of the foundation share the corporate slogan «Leading by Reputation», which addresses the challenges of the new economic cycle, where companies compete to achieve trust and recognition of their stakeholders.

Infografía 2002 2004 2008 2017 20052006 2011 2002 2004 20052006 2008 2011 2017 2018


Corporate Excellence was publicly presented as a business foundation on June 28, 2011. Here are some highlights of how we celebrate our first birthday:

Latest resources

This is Corporate Excellence - Centre for Reputation Leadership

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New think tank to promote corporate reputation

Largest spanish companies have joined together to professionalize the brand and reputation managemen ...

Los retos de las empresas excelentes

El gran reto del siglo XXI es la diferenciación de la propuesta de valor, crear valor sosteni ...

Top experts on reputation and brand management welcome Corporate Excellence

28/06/2011. Top experts in the area of reputation and brand management have endorsed the founding of ...

The global dimension of Corporate Excellence

Fifteen international gurus in brand management, communication and corporate reputation, welcome Cor ...