Innovation - Ecosistema de conocimiento de Corporate Excellence
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Innovation & Research projects

Corporate Excellence – Centre for Reputation Leadership develops tools and management models in the area of intangible assets. This is done jointly with our network of allies.

Together with our allies' network, every year, we define the priorities for each activity line. We then work jointly with business schools, consultants, and universities on various innovation projects. The only way to make progress is through cooperation and co-creation. Below is the list of projects currently underway.

PROJECTS IN 2020
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EMPRESA CON FUTURO

Reputational analysis of the response of the business actions

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Global PR & Comms Model

Research partner in the development of the new communication model.

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Purpose Roadmap

Building authentic purpose-driven organizations

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Purpose Strength Model®

Measurement model of the internalization and strength of the corporate purpose.

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Key Monitor

Digital tool for the management of reputational recognition.

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INFOGRAPHIC SUMMARY PROJECTS 2020