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closeCorporate Excellence – Centre for Reputation Leadership develops tools and management models in the area of intangible assets. This is done jointly with our network of allies.
Together with our allies' network, every year, we define the priorities for each activity line. We then work jointly with business schools, consultants, and universities on various innovation projects. The only way to make progress is through cooperation and co-creation. Below is the list of projects currently underway.




Purpose Strength Model®
Measurement model of the internalization and strength of the corporate purpose.
