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ABOUT THE REPORT

What will you discover in the 3D Index?

How strong is purpose in your company?

The 3D Purpose Index is a new metric designed to measure the degree of internal engagement with corporate purpose. Developed through the Measure to Improve movement, it seeks to assess, diagnose, and strengthen the creation of a shared purpose within organizations.

2024 Highlights

Highlights

9 out of 10 employees would accept lower pay for a job with greater meaning (Achor et al., 2018, Harvard Business Review).

To build trust, over 75% of employees think CEOs should clarify the organization’s purpose and vision (Edelman Trust Barometer, 2018).

70% of executives say having a strong purpose is key to navigating VUCA environments (The State of the Debate on Purpose in Work, Beacon Institute, 2016).

Organizations with a purpose experience a 52% increase in customer loyalty (The State of the Debate on Purpose in Work, Beacon Institute, 2016).

Only 39% of executives feel their companies have clearly defined their purpose (The Business Case for Purpose, Harvard Business Review, 2015).

Employees aligned with purpose can boost engagement by up to 73% (Measuring the Purpose Strength, 2019).

Purpose-driven organizational models can increase profitability by up to 30% (Measuring the Purpose Strength, 2019).

DOWNLOADS

Featured Materials

The Index

A new metric based on three key questions.

3D Index Article

Measure to Improve

Discover the revolutionary global initiative.

Discover the movement

RESEARCH AND ANALYSIS

Methodology

Phase 1

Levers

Strategy:

Purpose-driven strategy.

Leadership:

Purpose-centered and distributed leadership.

Management Systems:

Purpose-focused management systems.

Communication:

Both vertical and horizontal.

Phase 2

Accelerators

Trust
Motivation
Values
Personal Purpose

Phase 3

Shared Purpose

Awareness, Identification, and Contribution to Purpose.

Phase 4

Outcomes

Individual:

Commitment
Proactivity
Extra-role Behaviors

Collective:

Unity
Profitability

OUR DRIVERS

Who We Are

Chair of Corporate Purpose and Mission-Driven Management at Universitat Internacional de Catalunya

This Chair belongs to the Faculty of Economic and Social Sciences at UIC Barcelona. It promotes a business management and organizational model centered on people, their motivations, values, and the meaningful impact of their actions—mission-driven management. This translates into a governance and organizational system that integrates mission into management systems and fosters engagement among company members.

DPMC

Driving Purpose and Missions Collaborative Foundation (DPMC) is an organization dedicated to promoting corporate purpose and missions as catalysts for internal transformation and sustainable differentiation in the business world. It is structured into three main areas: the Chair, the Community, and Consulting.

Corporate Excellence - Centre for Reputation Leadership

Corporate Excellence – Centre for Reputation Leadership is a business foundation created by major companies with the mission to professionalize the integrated management of intangibles (such as reputation, communication, and brand) as strategic resources that build value for companies worldwide. Pursuing this mission, it has established itself as a think tank that generates applied knowledge and innovation to support professionals in these areas, driving them to create excellent organizations that lead by reputation: Leading by reputation.

Want to Learn More?

Executive Team
3D Index

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ABOUT THE REPORT What will you discover in the 3D Index?