Who We Are

We are a business foundation created by leading companies with the mission of professionalizing the integrated management of intangibles (reputation, communication, brand, etc.) as strategic resources that guide and build value for companies worldwide.

We dream of a world where organizations make a positive impact through the excellent management of their intangibles. Driven by this purpose, we act as an idea lab, generating knowledge and applied innovation to foster organizations that excel and lead through reputation:
Leading by reputation.


Goverment bodies

President

Caixabank

María Luisa Martínez Gistau

Director of Communication and Institutional Relations

Vicepresident

Naturgy

Jordi García Tabernero

General Director of Public Affairs and Sustainability

CEO

Corporate Excellence - Centre for Reputation Leadership

Ángel Alloza

CEO

Management Team

Ángel Alloza

CEO

Saida García

Director of Institutional Development & Education

Clara Fontán

Director of Intelligence & Knowledge

Sara Nieto

Intelligence & Knowledge Senior Manager

Diana Barbery

Education & Institutional Development Support Manager

Idoia Cruchaga

Digital Content & Communication Manager

Augusto Santos

Stakeholder Engagement Project Manager

Maria José Santamaría

Brand Experience & Events

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