Who We Are
We are a business foundation created by leading companies with the mission of professionalizing the integrated management of intangibles (reputation, communication, brand, etc.) as strategic resources that guide and build value for companies worldwide.
We dream of a world where organizations make a positive impact through the excellent
management of their intangibles. Driven by this purpose, we act as an idea lab, generating
knowledge and applied innovation to foster organizations that excel and lead through
reputation:
Leading by reputation.

President
Caixabank
María Luisa Martínez Gistau
Director of Communication and Institutional Relations

Vicepresident
Naturgy
Jordi García Tabernero
General Director of Public Affairs and Sustainability

CEO
Corporate Excellence - Centre for Reputation Leadership
Ángel Alloza
CEO
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