about - Ecosistema de conocimiento de Corporate Excellence

We are a think tank, an institution that facilitates innovation, research, applied knowledge and training for intangibles’ management

Corporate Excellence is a non-profit think tank created to promote professionalism in intangible assets’ (reputation, communication, brand, etc.) management. To become a source of resource that guides and builds value for companies around the world.

We aim to help organizations improve the world through the excellent management of their intangibles. Pursuing this purpose, we act as a laboratory of ideas that generates knowledge and innovation that encourages the creation of exceptional organizations that lead by reputation: Leading by reputation.

vision

Corporate Excellence aims to become a reference point for all technical and ethical issues related to strengthening integrated management of intangible assets.

mission

Strengthen companies’ competitiveness through integrated management of intangible assets.
Demonstrate economic and financial benefits generated by intangible assets.
Promote cooperation between the public and private sectors in order to help recover trust and generate economic, social and environmental value.

values

Professionalism
Innovation

Rigour
Networking

Team

Ángel Alloza

CEO

Saida garcía

Director of Institutional Development & Education

Clara Fontán

Director of Intelligence & Knowledge

Augusto Leiva

Senior Manager of Brand Experience, Events & Controller

Diana Barbery

Education & Institutional Development Support Manager

Marina Tiscar

Digital Engagement & Content Creation Manager

Idoia Cruchaga

Digital Content & Communication Manager

Meet our team

Internship program

Learn about other intern's experience

Governing Bodies

Chair

TELEFÓNICA S.A.

Eduardo Navarro

Chief Strategy and Corporate Affairs Officer

Vice Chair

CAIXABANK

María Luisa Martínez Gistau

Executive Director of Communication, Institutional Relations, Brand and CSR

General Secretary

CORPORATE EXCELLENCE - CENTRE FOR REPUTATION LEADERSHIP

Ángel Alloza

CEO

Ecosystem of Knowledge

We have a collaborative ecosystem of advanced knowledge reinforced by collaboration and co-creation alliances that has allowed us to progress in the field of intangibles, consolidate concepts, management models and indicators.