2021 has been a turbulent year of great challenges for all organizations globally. But it has also been a year to celebrate at Corporate Excellence - Center for Reputation Leadership, because we have had the honor of celebrating 10 years as a foundation and almost 25 of professional trajectory in reputation management and intangibles.

REPUTATION: 10 YEARS MAKING THE INTANGIBLE TANGIBLE

How to make tangible the impact of the brand, the purpose, the sustainability ... in the business? How to value the work of professionals? How to upload it to the scorecard? How to manage intangibles in an excellent way? How do you end up with a good corporate reputation? How have we advanced these 10 years in each of these areas?

CONFERENCE CONTENTS:

• Main Materials:
• [VIDEO] 2021 Annual Conference: Making the Intangible Tangible
• [VIDEO] 10 years of Corporate Excellence – Centre for Reputation Leadership
• [ILLUSTRATION] The keys to the Annual Conference: visual summary


• Institutional opening:
• [ÁNGEL ALLOZA] The intangibles movement: lever for corporate excellence
• [EDUARDO NAVARRO] The value of intangibles in a fast-paced world and the role of the business movement
• [MARIA LUISA MARTINEZ] The CCO as leader in the organization to navigate the new economy of intangibles


• Step-by-step dialogues:
• [TABLE 1] Corporate purpose: business vision and future challenges
• [TABLE 2] Corporate Brand: business vision and future challenges
• [TABLE 3] ESG & Responsible Business: business vision and future challenges
• [TABLE 4] Communication and Reputation: business vision and future challenges