ABOUT THE REPORT

What you will discover in

PURPOSE ROADMAP®

book

Methodology for the construction, implementation, and activation of corporate purpose

The Corporate Purpose Roadmap® outlines the steps that every organization must follow in the process of creating, implementing, and activating a purpose to ensure it is relevant, distinctive, and authentic, and permeates all actions, decisions, and touchpoints between the organization and its stakeholders.

HIGHLIGHTS 2024

Highlights

These are the 5 key steps for the creation, implementation, and activation of corporate purpose:
  • Conviction
  • Discovery and construction
  • Activation and implementation
  • Communication
  • Measurement and monitoring
DOWNLOADS

Featured Materials

Purpose Roadmap®

Methodology to define and activate corporate purpose
Executive summary

Phases of the model

Essential readings on corporate purpose
Executive summary

Cover letter

The purpose and its strategic importance
Executive summary

Reading

Essential readings on corporate purpose
Executive summary
DRIVERS

Who we are

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Superunion

Superunion is the global brand consultancy of the WPP group, specializing in the creation, activation, and optimization of brands. It offers a unique combination of capabilities to bring strategy and creativity in service of business objectives. With a network of 750 people across 15 countries, it serves global clients such as Vodafone, BBVA, Cepsa, WiZink, Iberia, Airbus, Bank of America, Merrill Lynch, Colgate-Palmolive, Dell, Deloitte, Diageo, FIFA, Ford, Heineken, IAG, Land Rover, Nestlé, Pfizer, Prudential, and Tesco.

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Corporate Excellence - Centre for Reputation Leadership

Corporate Excellence – Centre for Reputation Leadership is a business foundation created by leading companies with the goal of professionalizing the integrated and comprehensive management of intangibles (including reputation, communication, brand, etc.) as strategic resources that guide and build value for businesses worldwide. Pursuing this purpose, it establishes itself as a think tank generating knowledge and applied innovation aimed at professionals in these fields, driving them to create excellent organizations that lead by reputation.

Would you like to know more about us?

Executive Team
The Corporate Purpose Roadmap®
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