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Corporate Excellence presenta junto a Global Alliance el informe “Top 15 Trends Worldwide: A Global Perspective”

Published by Unai Admin

18/07/2025

Corporate Excellence presenta junto a Global Alliance el informe “Top 15 Trends Worldwide: A Global Perspective”

90% of organizations consider that responsible leadership is strategic for their future Corporate Excellence presents, together with the Global Alliance, the report "Top 15 Trends Worldwide: A Global Perspective", which identifies the key issues for the present and future of the management of intangibles, as well as the actions that organizations are implementing to respond to these challenges. Reputation management (8.32 out of 10) and new communication models (8.18 out of 10) are among the most relevant issues and the ones that organizations worldwide are working on the most. Madrid, March 18, 2022–. Promoting more responsible leadership, adapting to the COVID-19 context, and reputation and reputational risk management are the three main trends of companies globally in intangible management, according to the report 'Top 15 Trends worldwide : a global perspective', prepared by Corporate Excellence – Centre for Reputation Leadership together with the Global Alliance, based on a survey of professionals and members of the confederation of associations of communication and PR managers, which brings together more than 300,000 professionals throughout the world. For Ángel Alloza, CEO of Corporate Excellence – Center for Reputation Leadership, “reputation management and intangibles such as sustainability or the brand have gained notoriety in companies due to the impact that the pandemic has had on the economy, which in many cases, it has accelerated their integration into the business, in addition to promoting a more human leadership on a global level that takes into account the social and environmental impact of companies, as stated in the report 'Top 15 Trends worldwide: a global perspective'. 90% of professionals consider it "relevant" or "very relevant" to move towards a more responsible leadership, which remains at the same level of priority and increases by 0.3 points compared to the previous edition. For its part, adaptation to the COVID-19 context (8.44 out of 10) continues to be the second most relevant, followed by key aspects for the management of intangibles: management of reputation and reputational risks (8.32) , the new ways of working (8.28), the new communication models (8.18), the corporate purpose (8.05) and the governance of ESG issues in the boards of directors (8.01). This last aspect grows in importance, with a significant increase in the case of Europe where it becomes the second most relevant issue after leadership. The report, which has the collaboration of CANVAS Sustainable Strategies and the participation of the Global Alliance Regional Councils, places special focus on the most relevant trends in reputation, brand, sustainability, transparency and ethics, and is presented as a practical and essential for making informed decisions. Areas in which organizations are working the most In relation to the areas in which organizations are working the most, adaptation to the social and economic context (60%) along with digitization (47%) emerges as the main focus. The new communication models are a priority for 41% of the companies and it is worth noting that there is an increase in companies that focus their efforts on managing reputation and reputational risks, going from 33.7% in the previous edition to 40% this year. In fifth place, professionals are focusing on defining and activating the corporate purpose (33%). It should be noted that some issues marked as priorities by organizations, such as cybersecurity or corporate governance, do not appear, later, among the issues on which most work is being done. Therefore, a gap is identified between the existing concern on the part of professionals to address these aspects that are at a time of profound transformation and development, as is the case in Europe with advances in regulation and new demands on these areas. , and the little attention, at the same time, that is being given to it in the day-to-day activities of companies by prioritizing other issues. It is also observed how digitization and the development of technological solutions play a key role among the priorities of organizations in the future. Thus, 47% of organizations are working in this field and it is the area to which they plan to allocate more resources in the next three years (79%), along with cybersecurity (78%). Priorities by regions In the case of North America, diversity and inclusion stands out as the topic that organizations are working on the most (29%) and cybersecurity as the area to which they expect to dedicate the most resources (80%). In Europe, responsible leadership is "relevant" or "very relevant" for 82% of companies, and it is the only region in which ESG governance on boards leads the ranking of priorities in second position , being key for 79% of organizations. In turn, it can be seen how digitization is a priority and 40% are working in this field, to which they plan to allocate more resources in the future. Also noteworthy is the progress made by organizations in activating the corporate purpose (38%). In the case of Asia, 95% of organizations focus their efforts on adapting to the pandemic context and among the key issues for the future is digitization, an area in which 60% of organizations are working and to which the 95% expect to allocate more resources in the coming years. In Latin America, it also leads the imposition of responsible leadership as the main priority for 92% of organizations, 72% of organizations are working on adapting to the COVID-19 context and 84% will allocate more resources to digitization. Methodology The report has been built on the trends identified in Approaching the Future 2021 and has combined quantitative and qualitative research techniques to identify the most important issues in intangible management in the international arena. The study incorporates a survey of professionals through an online questionnaire in which 510 professionals from 44 countries around the world participated during October and November 2021. About Corporate Excellence – Center for Reputation Leadership Corporate Excellence – Center for Reputation Leadership is an accelerator for innovation, knowledge and training in reputation, brand, communication, sustainability and other intangibles. It is a collaborative ecosystem in which companies participate, but also a wide network of business schools and consultancies. It was born in 2011, from the integration of the Corporate Reputation Forum and the Institute for the Analysis of Intangibles. It is currently made up of large companies that represent 47% of the IBEX 35 by market capitalization.Enjoy the report here.


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Corporate Excellence presents the last book of its library: The Reputation Risk Handbook

Published by Unai Admin

18/07/2025

Corporate Excellence presents the last book of its library: The Reputation Risk Handbook

Madrid, November 7. Last Thursday, at the IE Business School, Corporate Excellence presented the last book of its library,The Reputation Risk Handbook, the Spanish adaptation of the work of Andrea Bonime-Blanc, one of the greatest international models in strategic risk management and corporate governance. This is the fourth title of the Corporate Excellence Library and the first of its imprint, now that the foundation just made a debut as independent publisher. The Corporate Excellence Library collects the most relevant works about integrated asset management and key intangible resources, like reputation, brand, communication, sustainability and public affairs. Up to now, Corporate Excellence has published three reference works in their fields of knowledge: The Alignment Factor by Cees Van Riel; Corporate Reputation by Professor Carreras and Professor Ángel Alloza; and Strategic Communication and Its Contribution to Reputation by Paul A. Argenti. However, one of the outstanding issues was the reputational risk effective management. This matter is finally answered in Bonime-Blanc’s handbook. Reputation is nowadays one of the issues that concern the most to the CEO of the companies. The executives claim that reputational risk is on the top at the ranking of strategic risks that the organisations have to face. Most companies consider reputation and brand strength the most valuable intangible assets; this shows the increasing importance that the area is getting for companies and the agenda of their chief executives. Reputation risk has become a strategic imperative as an effect of the age of hyper-transparency in which we live, where information is constantly running and a crisis can manifest in a matter of seconds. This handbook is based on the main questions —What we mean by “risk”? What is “reputation”? What is considered “reputation risk”?— to go in depth into the analysis of different types of reputational risks based on real practical cases. The work explores too which are the reputational risk factors; on one hand, those responsible for its management and on the other hand, those who take part in it. It also includes a strategic typology to manage the reputational risk depending on the maturity of the risk management structure of the organisation and presents a toolkit that summarises the functions and responsibilities of the key factors in the reputational risk management. The work is part of the initiatives promoted by the Research Centre of Governance, Sustainability and Reputation, an independent research centre created by Corporate Excellence in collaboration with the IE Business School to create knowledge, management models and training in corporate governance, sustainability and reputational risks issues. Participating in the presentation event were the author, Andrea Bonime-Blanc, CEO and Founder of GEC Risk Advisory LLC and leading expert in cyber risk and governance in The Conference Board; and a top level panel constituted by Ernesto Martínez, President of Instituto de Auditores Internos of Spain; Isabel López Triana, partner of Canvas Estrategias Sostenibles and member of the Committee of Experts at the Research Centre of Governance, Sustainability and Reputation; Helena Redondo, partner of Sustainability and Climate Change at Deloitte; and Tomás Garicano, Professor of IE, Director of Centro de Buen Gobierno and member of the Committee of Experts at the Research Centre of Governance, Sustainability and Reputation.


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DISCOVERY PATH FEBRERO: desarrollo personal y profesional

Published by Unai Admin

18/07/2025

DISCOVERY PATH FEBRERO: desarrollo personal y profesional

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How can we get staff to commit to corporate reputation?

Published by Unai Admin

18/07/2025

How can we get staff to commit to corporate reputation?

How can we get staff to commit to corporate reputation?

Corporate Excellence and Alcor create a new management model: Staff commitment over corporate reputation Until now, we have always measured what do employees think of their company’s reputation. However, under the conviction that employees are not just another stakeholder, but the ones who make or break the company’s reputation through the brand experience they provide to customers and citizens, we have gone the extra mile. We wanted to know not just employees’ opinions but how can we activate their commitment to promote reputation. This has been the base upon which we have built our new management model, along with our partners Alcor, a company specialised in HR and internal communication, and a strategic ally for Corporate Excellence in this field. A new management model: the starting point Intangible assets generate value for the company but its measuring and impact have room for improvement. At Corporate Excellence we work on this and create tools and models to achieve excellence in management. Until now, models for the management of corporate reputation have concentrated on measuring and evaluating the reputation that a company has among its stakeholders. However, in this occasion we wished to get to the workers’ reasons and emotions, to motivate them to give their best in their work and thus improve the brand experience and by consequence, corporate reputation. Employees are the protagonists of the strengths and weaknesses that characterise an organisation, and a very relevant agent in the shaping of their company’s reputation. Under this framework, we have kickstarted this initiative, which has allowed us to design and implement a model that identifies the buttons companies need to press to generate interest among employees and get them to promote corporate reputation. What makes an employee speak highly of their company? What makes them defend before a client the processes that their company has in place to service them? What impact has their sense of responsibility in managing properly a customer’s discontent when expectations aren’t met? These have been the questions we have tried to answer in this project. The model that has been developed during 2015 allows us to identify the primary buttons that impact on the professional’s real behaviour to promote reputation. How have we done it? Collaborative co-creation Creating this model is a clear example of Corporate Excellence’s working process, in synch with what has been called collaborative economy. Alcor, given their long trajectory in this field, the scientific council of the Foundation and five big Spanish companies – Agbar (Suez Water Spain), Grupo Correos, ING Bank, Repsol and Telefónica have all participated in this project. The empirical research has been carried out with these companies, which have formed the first focus group to work in the development of the new model. All together, we have created a working team to research a topic until now not explored in the literature of commitment and corporate reputation. This R&D project has counted with an initial qualitative phase where several focus groups have taken place, integrated by employees of the companies involved. There has been a latter quantitative phase to test the questionnaires based on the sample test of each company. The results that we sought this R&D project, of which we are very proud, are the following: Identifying factors that impact on the responsibility / participation of the employees in the promotion of corporate reputation. Structuring said factors in a model that gives out indicators; differentiating operating “buttons” for the Directors to increase such sense of responsibility, therefore improving its reputation management systems. Gauging an initial marker of the levels of responsibility shown by the employees partaking in this research, which will help fine tune the model and create a common benchmark; as well as identifying improvement areas which can be defined in a plan of action. This pilot project has allowed us to create an innovating model and test its scientific viability. It will also helped discover the factors impacting on conduct and which will allow promoting behaviours favourable to the global corporate reputation. We have finished the methodology of this research, and are ready to begin a second edition that will cement the model and offer a more solid benchmark. In the following months we will organise a meeting to present the main findings. Companies who are interested in finding out more about our methods and delve deeper only have to contact us. inShare


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Corporate Excellence y DIRSE, juntos por la creación de empresas responsables que gestionan de forma excelente sus intangibles

Published by Unai Admin

18/07/2025


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Jornada de Innovación en Comunicación: Construir Creencias Compartidas

Published by Unai Admin

18/07/2025

Jornada de Innovación en Comunicación: Construir Creencias Compartidas

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17/12/2014

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17ª Conferencia Anual de Reputation Institute: The Reputation Journey

Published by Unai Admin

18/07/2025

17ª Conferencia Anual de Reputation Institute: The Reputation Journey



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Purpose-Driven Organizations: De la teoría a la práctica

Published by Unai Admin

18/07/2025





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