19 october, 2012

Winning back confidence in the face of the crisis, and managing that trust in the changing environment of the digital age

In times of uncertainty, confidence is undermined – causing widespread doubt and sce ...

5 october, 2011

How to rebuild the Spain´s reputation using Spanish company brands abroad

Can Spain use the strength of the brands owned by its successfully internationalized compa ...

8 january, 2011

Ricardo Leiva: Spain’s image in the world’s leading fi nancial press: Analysis of Spain’s presence in The Wall Street Journal and Financial Times

The image of Spain, as generated and disseminated through the world’s most infl uent ...