Annual Conference 2021: 10 years making the intangible tangible - Liderando la reputación corporativa de las empresas - Corporate
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#Reputation & Reputational Risks Conference

Annual Conference 2021: 10 years making the intangible tangible

November 2021
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The Annual Conference 2021 in 5 minutes
About the Conference

Content related to the 2021 Annual Conference: 10 years making the intangible tangible. Event celebrating the tenth anniversary of the foundation, despite having almost 20 years of history since the birth of the Corporate Reputation Forum (2002) and the Institute of Intangibles Analysis (2004); organization from whose merger arose what we know today as Corporate Excellence - Center For Reputation Leadership.

The conference waqs introduce by our CEO (Ángel Alloza Lozana), president (Eduardo Navarro, also Director of Corporate Affairs and Sustainability at TELEFÓNICA) and the vice president (María Luisa Martínez Gistau, Director of Communication and Institutional Relations of CAIXABANK) of Corporate Excellence. Four dialogue tables were also held with professionals, experts and managers of intangibles in our companies:

  1. Corporate Purpose: Iberdrola, Ibercaja, DKV Seguros and Naturgy participate
  2. Corporate Brand: Telefónica, Banco Santander, Damm and CaixaBank participate
  3. ESG and Responsible Business: BBVA, Red Eléctrica Group, Leroy Merlín, CMI Multi Inversiones and CEMEX participate
  4. Communication and Reputation: Gestamp, Ikea, Agbar, Abertis and Cepsa participate

  • Master of Ceremony: Ángel Alloza Lozana, CEO of Corporate Excellence
  • Eduardo Navarro, President of Corporate Excellence - Center for Reputation Leadership and Director of Corporate Affairs and Sustainability at TELEFÓNICA
  • María Luisa Martínez Gistau, Vice President of Corporate Excellence - Center for Reputation Leadership and Director of Communication and Institutional Relations of CAIXABANK

Dialogue table 1: Corporate Purpose

  • Luis Gómez, Senior Advisor to the Presidency, IBERDROLA (moderator)
  • María Campo Bernal, Director of Brand, Reputation and Sustainability, IBERCAJA
  • Miguel García Lamigueiro, Deputy Director General of Communication and Responsible Business, DKV SEGUROS
  • Maria Luisa de La Peña Garcia-Franco, Head of Corporate Marketing and Brand, NATURGY

Dialogue table 2: Corporate Brand

  • Rafael Fernández de Alarcón, Director of Brand, Sponsorship and Media, TELEFÓNICA (moderator)
  • Enrique Arribas, Director of Corporate Marketing and Brand, BANCO SANTANDER
  • Federico Segarra, Director of Communication, DAMM
  • Daniel Brener, Director of Transmedia Content, CAIXABANK

Dialogue table 3: ESG and Responsible Business

  • Antoni Ballabriga, Global Head of Responsible Business, BBVA (moderator)
  • Fátima Rojas, Corporate Director of Sustainability and Studies, GRUPO RED ELÉCTRICA ESPAÑA
  • Susana Posada, Head of Institutional Communication and Responsible Business, LEROY MERLIN
  • José González-Campo Hinojosa, Senior Director Corporate Affairs and Sustainability, CMI MULTI INVERSIONES
  • Denisse Blanca Amores, Social Impact Manager, Corporate Affairs and ERM Central, CEMEX

Dialogue table 4: Communication and Reputation

  • Miguel López – Quesada, Corporate Director of Communication, Marketing and Institutional Relations GESTAMP (moderator)
  • Luisa Alli, Director of Communication IKEA
  • José Guerra, Director of Communication and Marketing, AGBAR
  • Josep Maria Mirmi, Manager of Institutional Relations and Corporate Reputation, ABERTIS
  • Enrique Rodríguez, Director of External Communication, CEPSA