Applications being accepted for the 5th Executive Programme for Management and Analysis of Intangibles in the field of Brand and Reputation - Liderando la reputación corporativa de las empresas - Corporate
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Applications being accepted for the 5th Executive Programme for Management and Analysis of Intangibles in the field of Brand and Reputation

Reputation & Reputational Risks

Applications being accepted for the 5th Executive Programme for Management and Analysis of Intangibles in the field of Brand and Reputation

The 5th Executive Programme for Management of Intangibles, which is being co-directed by Corporate Excellence - Centre for Reputation Leadership and the Escuela de Organización Industrial – EOI [School for Industrial Organisation], will commence on 26 October in Madrid. Applications for the course are currently being accepted (marina@corporateexcellence.org).

The Executive Programme for Management of Intangibles, which comprises 165 hours of coursework, is designed to help those professionals seeking to develop their skills in the area of intangibles management - primarily with multinational firms. The programme is also aimed at professionals who are currently working in the areas of corporate reputation and brand management, communications, public affairs, marketing, corporate social responsibility, human resources, etc.

Focusing on a variety of materials, the programme offers participants a comprehensive perspective on the management of intangible resources, along with the knowledge and tools needed for achieving success in the new reputation economy.

The Executive Programme for Management of Intangibles was first offered in 2007. Created by the Instituto de Análisis de Intangibles [Intangibles Analysis Institute], the programme has already consolidated itself in the business world, earning a high degree of prestige.

Over one hundred professionals have been trained in the programme over the four previous courses. They have come from the following companies and institutions: Andema, Ava Soluciones Creativas, BBDO Consulting, BBVA, BDO Audiberia, Cable Europa, Sau-Ono, Clarke Modet&Co, Conento, Correos y Telégrafos, Deloitte, EAE-Business School, El Corte Inglés, Endesa, Enusa, Ernst&Young, Esic, Europa Press, FastTrack, FCC, Ferrovial, Fundacion Ecología y Desarrollo, Garrigues, Hispania Service, Iberdrola, KPMG, La Caixa, La Gaceta de los Negocios, Metro de Madrid, Nieve de Aragón, Pokerstars, Presidencia del Gobierno de España, PR noticias, PwC, Repsol, Reputation Institute, Revista Capital, RMD Kwikform Ibérica, Santander, Secretary of State for Communications (Ministry of the Presidency, Government of Spain), Telefónica, Time Manager España (TMI) and Villafañe & Asociados.

More information

Closing Conference of the 4th edition. Reputation management in Spain