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Reputation & Reputational Risk

Studies & Reports MAYO 2020

Approaching the Future 2020 Executive Summary

This document synthesizes the key ideas of the report Approaching The Future 2020 on trends in reputation and management of intangibles. You can consult the full report here.

This edition is very special; Approaching the Future celebrates 5 years of extended study of the context and monitoring the pulse and vision of the experts. In this edition, 300 professionals have given us their opinion on the most relevant trends that impact the business landscape. The report introduces, in turn, the perspective of society through the analysis of the conversations that take place in the online environment from the application of artificial intelligence tools of the Chair of Metrics and Intangible Management of the University of Málaga (UMA), and the integration of sociological analysis through the qualitative and quantitative studies of Punto de Fuga.