Write something...
closeBen & Jerry’s has been one of the first firms in the US that from its outset applied the concept that would later be known as Corporate Social Responsibility to its business model. They decided to found an environmentally and financially sustainable company that would create the development they sought for all their interest groups, they put in place criteria that took account of the impact that these activities would have on society, on the environment (especially animals) and on corporate responsibility.
Document prepared by Corporate Excellence – Centre for Reputation Leadership with reference to, among other sources, the intervention of Joan Fontrodona during the sessions of the Executive Education Program “Making Social Responsibility Work: The Cornerstone of Sustainable Business” organized by the IESE Business School in Barcelona in July 2011.
